
Are you a 'faded original' (you used to be distinctive, n...
Are you a 'faded original' (you used to be distinctive, now AI has made you sound like everyone else) or a 'competent ghost' (AI writes well for you but you...

Nigel Jay Cooper
Co-Founder & Chief Storyteller. Literary fiction author and product builder.
Are you a 'faded original' (you used to be distinctive, now AI has made you sound like everyone else) or a 'competent ghost' (AI writes well for you but you could be anyone).
Or perhaps you're a 'performing professional'... you content sounds polished but it's somehow hollow. Take Ghostart's '6 Questions' to find out how AI has affected your voice and what you can do about it.
ghostart.io/6questions
Connect with me on LinkedIn | Ghostart Platform
Related topics
View all
13 August 2026
Read →SEO and AI visibility depend on the same starting material
SEO and AI visibility genuinely depend on the same starting material: good content... but that ends up causing confusion, as well. Because the reality is,...

7 August 2026
Read →AI visibility is whether ChatGPT, Claude or Google's AI mention your business?
AI visibility is whether ChatGPT, Claude or Google's AI mention your business when someone asks a question you'd want your business to answer. Here's what...

5 August 2026
Read →Here's the problem with 'guaranteed ChatGPT rankings': it's a lie, there is no r
Here's the problem with 'guaranteed ChatGPT rankings': it's a lie, there is no ranking to guarantee. ChatGPT, Google's AI Overviews, Perplexity and Claude...

17 June 2026
Read →You haven't found AI's ceiling, you've found yours. With ...
You haven't found AI's ceiling, you've found yours. With any software before ChatGPT and Claude, people understood they weren't experts.