AI visibility is whether ChatGPT, Claude or Google's AI mention your business when someone asks a question you'd want your business to answer.

Here's what that actually involves.

You need to know which questions in your category you're missing from, roughly 10-30 for most small businesses.

You need someone on your team writing real answers to those questions, in a voice that sounds like a person, not a content mill.

You need those answers published somewhere AI models actually pull from, not buried.

Done properly, this runs a few hundred pounds a month if you use a platform like Ghostart which is built for it, or several thousand if you hire an agency to do it manually.

The decision test we'd use: ask ChatGPT or another AI model three questions a prospective client might ask about your category this week.

If your business doesn't come up, you've got some AI visibility work to do, starting with knowing if you could have come up. Does AI even know enough about your business to potentially tell someone about you?