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Terms & Conditions

Last updated: October 2026

Important Notice

These terms govern your use of the Ghostart platform operated by Ghostart Ltd ("Ghostart", "we", "us"). By accessing or using our service, you agree to be bound by these terms. If you are using Ghostart on behalf of a company, you confirm you have authority to bind that company to these terms.

1. Service Description

Ghostart is a Generative Engine Optimisation (GEO) platform. It helps businesses and the people who work in them get found and recommended by AI tools. The service includes:

  • Analysing the website you provide and building an AI-visibility strategy for your business
  • Drafting content in your voice — social posts, articles and website pages — aimed at the questions your customers ask AI
  • Scoring drafts for authenticity and citability (the Beige-ometer)
  • Publishing content to platforms you connect (such as LinkedIn, WordPress and Ghost)
  • Checking whether AI tools (including ChatGPT, Claude, Gemini and Perplexity) mention your business for your target topics, and tracking that over time
  • Team features: one company strategy, per-person topics, drafts for each team member in their own voice

We improve the platform continually, and features may change. Where a change materially reduces what you pay for, we will tell you.

2. Accounts and Registration

You must provide accurate information when creating an account and keep your credentials secure. You are responsible for activity under your account. You must be at least 18 to use Ghostart. One person may not maintain multiple free-trial accounts.

3. Teams, Roles and Company Data

  • Company admins manage the company workspace: the Brand Bible, GEO strategy, team membership, publishing connections and billing.
  • Team members get their own topics, drafts and voice profile within the company workspace.
  • Joining a company requires approval. A request to join an existing company creates a pending request with no access to company data. A company admin must approve it, and may decline any request.
  • Company data (the Brand Bible, strategy, coverage results and content created in the company workspace) belongs to the company and remains with it if a member leaves.
  • Your personal data (your account, your voice exercises) is handled as described in our Privacy Policy, which also explains what company admins can and cannot see.
  • If a member is removed or leaves, their access to the company workspace ends; content they created for the company stays with the company.

4. Website Analysis and Web Content

When you provide a website URL, you authorise us to fetch and analyse that site (including pages such as your homepage and About page, and any structured data on them) to build your strategy, assess your pages and check your entity consistency. You confirm you are authorised to submit that website for analysis.

The service also processes publicly available web content — for example pages that AI assistants cite for your topics, which may include other businesses' websites. We process such content to provide the service, in line with our Privacy Policy. Businesses can verify their domain with us and control how their site appears in our public tools.

5. Third-Party AI Engines

To measure your AI visibility, we send queries relating to your business and topics to third-party AI services — including those operated by OpenAI, Anthropic, Google and Perplexity — and store their responses so you can see results and trends. You should know:

  • Those responses are generated by third parties. They may be inaccurate, incomplete or out of date — including statements about your own business. Ghostart surfaces them so you can act on them; it does not endorse them.
  • AI answers vary between engines, between questions, and between runs of the same question. A single result is a sample, not a verdict.
  • ChatGPT, Claude, Gemini and Perplexity are trademarks of their respective owners. Ghostart is not affiliated with, endorsed by, or sponsored by any of them.

6. Research and Benchmarking

We publish research about AI visibility — how often AI tools name businesses of different kinds, how that changes over time, and what makes content more likely to be cited. To do that, we analyse data from across the service, including visibility-check results and content scores. By using Ghostart you agree to this on the following terms:

  • Anonymised and aggregated only. Research analysis uses de-identified data, and anything we publish reports groups — an industry, a size band, a time period — never an identifiable business, person or piece of content.
  • Your competitive information stays yours. We never publish your strategy, your topics, your drafts or your individual results, and nothing in our research gives any other business a view of your account.
  • It includes checks from before you signed up. Free visibility checks we ran for you before launch (for example as a waitlist member) form part of your account's record and are covered by the same rules.
  • Questions welcome. Contact team@ghostart.io about how research data is handled.

7. AI-Generated Content

Ghostart drafts content with you, using AI. You are responsible for reviewing content before you publish it: for its accuracy, for any claims it makes, and for its compliance with laws and the rules of any platform you publish it to. We do not guarantee the accuracy, completeness or suitability of AI-generated content.

8. Comparative Content About Other Businesses

Ghostart can help you draft pages that compare your product or service with other named products or services. If you create or publish such a page, you are solely responsible for it: for the accuracy of every statement you make about any third party, for holding a source for each factual claim, and for compliance with the advertising, trade-mark and defamation laws that apply to you.

You confirm that you have reviewed any such page before publishing it. Where we ask you to confirm this in the product, that confirmation is recorded. Ghostart provides drafting assistance only, makes no representation that any statement about a third party is accurate or current, and accepts no liability for content you publish.

We may decline to generate, or ask you to remove, comparative content that appears to breach these terms.

9. No Guaranteed Outcomes

We do not and cannot guarantee that your business will be cited, mentioned or recommended by any AI tool. Whether an AI names a business depends on retrieval, question wording, competing sources, recency and each model's own behaviour — none of which any provider controls. Ghostart's job is to improve your likelihood of being cited and to show you honestly whether that is changing. Be wary of anyone who promises guaranteed AI rankings; we make no such promise, and nothing in our marketing or product should be read as one.

10. Publishing and Third-Party Integrations

  • You may connect third-party accounts (such as LinkedIn, WordPress, Ghost and Google Search Console). We access them only as needed to provide the service, and you can disconnect them at any time.
  • Content published through Ghostart is published under your account on the destination platform. You own it and are responsible for it.
  • You must comply with the terms of any platform you connect or publish to. If a platform changes or withdraws its integration, the related Ghostart features may change or stop working; that is outside our control.

11. Intellectual Property

You own the content you create with Ghostart, including drafts and published pieces. The Ghostart platform itself — its software, features, design, scoring systems and branding — is owned by Ghostart Ltd and protected by intellectual property laws. You may not copy, resell or reverse-engineer the platform.

12. Free Trial

  • New accounts get a 7-day free trial with full platform access. No payment card is required, and we never charge you without your explicit consent.
  • When a trial ends without a subscription, your account moves to a limited state: your data and history are kept and viewable, but the engine (content generation, visibility checks, publishing) pauses until you subscribe.
  • We may extend trials at our discretion. Trials are limited to one per person and one per company domain.
  • The trial is for your first company. A second or further company starts on a paid plan (see section 15).

13. Monthly Allowances

  • Each plan includes a number of content generations a month for the company: Starter 20, Basic 150 and Growth 500. A content generation is a new draft, weekly drafts included. Editing or improving an existing draft never counts.
  • Each company also has a monthly limit on the AI processing its plan covers, which keeps the service sustainable. Normal use stays well within it.
  • Allowances are shared by everyone in the company and reset at the start of each calendar month. Unused allowance doesn't carry over.
  • If a company reaches an allowance, new content generation pauses until it resets, unless you buy a top-up where we offer one or move to a larger plan. Everything else keeps working, and nothing you've made is affected.
  • During a free trial the AI allowance is a share of the plan's monthly allowance for the length of the trial.

14. Subscription, Billing and Team Seats

  • A subscription covers one company. Prices are on our pricing page, and you pay the price shown when you subscribe.
  • Each plan includes a number of people in the company, the company admin included: Starter 1 person, Basic 5 people and Growth 15 people.
  • Additional people: on plans that offer extra seats, each active person beyond the plan's included number adds a monthly charge per person to the company's subscription, at the price shown on our pricing page. The charge starts when the person accepts their invitation or is approved, never for pending invitations or unapproved requests, and stops when they are removed. Starter doesn't offer extra seats: to add people, move to a larger plan.
  • Monthly and annual billing are available. Annual billing is paid upfront for the year and costs less than twelve monthly payments.
  • Changing plan takes effect straight away, and the difference for the rest of the current period is charged or credited. You can't move to a plan that includes fewer people than your company has; remove people first. Where your bank asks you to confirm a payment, the change happens once you confirm it.
  • Prices are shown and billed in your local currency where supported (GBP, EUR, USD). Payments are processed by Stripe; we do not store your card details.
  • If a payment fails, the company's content generation, visibility checks and publishing pause until it is paid. You can update your card in the billing portal. Nothing is deleted.
  • Larger organisations can contact us about enterprise terms.
  • We may change prices with at least 30 days' notice; changes apply from your next billing period. You can cancel any time via the billing portal and keep access until the end of the period already paid for. Except where required by law, payments are non-refundable.

15. More Than One Company

  • Each company has its own subscription, at the same price as a first company. There is no free trial on a second or further company.
  • Each company's data, allowances and people are separate. Allowances can't be moved between companies.
  • The person who pays for a company's subscription is its payer. A payer can be a member of the company or not.
  • If the payer leaves the company or closes their account, the subscription runs to the end of the period already paid for and then ends; the payer is not charged again. The company's owner then has 14 days to choose a plan before the company pauses. If a payment is already overdue when the payer leaves, the subscription ends straight away and the company pauses until someone chooses a plan.
  • A paused company keeps all its data. Choosing a plan starts it again.

16. Agencies

An agency, consultant or freelancer can run client companies on Ghostart. This section applies to agencies and to the companies that work with one. Prices and allowances for agencies are on our agencies page.

If your company works with an agency

  • An agency gets into your company only with your approval: your company's owner approves the agency's request, or you accept an invitation to a workspace the agency set up for you.
  • What the agency can do. The agency's owners and admins can see and manage your company as one of your company admins can; its other staff can only view it. We record each time the agency's staff act in your company, and that access expires unless they renew it.
  • Your company stays yours, whoever pays. Company data belongs to the company (section 3). You can see which agencies have access, and remove any of them, in your company's Settings. Removing an agency ends its access straight away, and your data, content and history stay with your company.
  • If the agency pays for your company, Ghostart bills the agency monthly at its agency price, and you pay us nothing while it does. If the agency stops paying for your company (because you remove it, it ends its work with you, or its agency plan ends), the subscription runs to the end of the period the agency has paid for. You then have 14 days to choose your own plan at list price before the company pauses, as in section 15. Nothing is deleted.
  • Your arrangement with your agency, including its fees and the work it does for you, is between you and the agency. Ghostart isn't a party to it.

If you are an agency

  • Authority and your staff. You confirm you have each client's authority for what you do in its company. You use a client's data only to provide your services to that client, and you're responsible for what your staff do in client companies and for their keeping to these terms.
  • Your plan covers one company: your agency's own. Each client company needs its own subscription, paid by you or by the client.
  • Client companies you pay for: we bill you monthly at the agency price, one subscription per company, by card through Stripe, or by invoice where we've agreed that with you in writing. There is no free trial on a client company you pay for.
  • Clients you introduce who pay for themselves: the client pays list price and owns its account. You earn 15% of the plan payments it makes to us, in the currency it pays, for as long as it pays and keeps your agency on its account. We pay it monthly.
  • Pitch reports. Your plan includes 6 pitch reports each calendar month, and a re-run uses one. Unused reports don't carry over, and extra reports you buy expire at the end of the month you buy them in. If we can't deliver a pitch report, we give the run back.
  • What a pitch report is. It uses publicly available information about a business, and shows what AI tools said about it when the report ran: a dated snapshot, not a guarantee of anything (section 9). Don't present it, or Ghostart, as a promise that a business will be cited or recommended by AI tools. Every report includes a statement of how we made it, and that statement stays when you remove Ghostart's branding.
  • You're responsible for how you contact the businesses you pitch, including the marketing and data-protection laws that apply to you.
  • If your agency plan ends, pitch reports stop, and client companies you pay for follow the rule above: they run to the end of the period you've paid for, then have 14 days to choose their own plan. Your own company keeps its data, as any company does.
  • If an agency breaches these terms, we may suspend its access to client companies. Where practicable, we tell the agency and its clients first.

If you are a referral partner

  • A referral partner has no agency plan and pays us nothing. You apply on our agencies page, and we decide whether to approve you.
  • What you earn: 15% of the plan payments a company you introduced makes to us, in the currency it pays, for as long as it pays and keeps you as its introducer. A company counts as yours if it signs up within 30 days of opening your link and no one else introduced it first. We pay it monthly.
  • What you see: the names of the companies you introduced, whether each one pays, and what you've earned. You get no access to any company's data.
  • Don't promise anything on our behalf, including that a business will be cited or recommended by AI tools. You're responsible for how you contact the businesses you introduce, including the marketing laws that apply to you. If you breach these terms, we may end your partnership and stop paying commission on new payments.

17. Prohibited Uses

You must not use Ghostart to:

  • Publish unlawful, defamatory, deceptive or infringing content
  • Misrepresent who you are, or submit websites you have no authority over
  • Manipulate AI systems deceptively — for example mass-generated page spam, fake reviews or forum astroturfing, or private citation networks
  • Send spam or unsolicited bulk messages through connected platforms
  • Probe, disrupt or overload the platform, or access it by automated means except through features we provide
  • Resell or provide the service to third parties without our agreement. Agencies running client companies do so on our agency plan (section 16).

18. Termination

You can close your account at any time. We may suspend or terminate accounts that breach these terms, with notice where practicable. On termination we handle your data as described in our Privacy Policy, including your right to export it first.

19. Limitation of Liability

Nothing in these terms limits liability that cannot be limited by law (including for fraud, or death or personal injury caused by negligence). Subject to that: Ghostart is provided "as is"; we are not liable for indirect or consequential losses, loss of profits, revenue or goodwill, or for the content or availability of third-party services (including AI engines and publishing platforms); and our total liability to you in any 12-month period is limited to the amounts you paid us in that period.

20. Changes to These Terms

We may update these terms as the platform evolves. For material changes we will notify you (by email or in-app) and ask you to re-accept. The date at the top of this page always reflects the current version.

21. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or your use of Ghostart shall be subject to the exclusive jurisdiction of the courts of England and Wales.

22. Contact

Questions about these terms: team@ghostart.io — Ghostart Ltd, United Kingdom.