Ghostart builds a personalised GEO strategy for your business, drafts answer-based content in your voice every week, and measures which topics ChatGPT, Claude and Perplexity cite you for.
If you're using a general AI chatbot for your content, you've probably experienced this:
That's the gap between publishing content and being the answer AI gives. Ghostart closes it.
Not a replacement for ChatGPT/Claude
Keep them for research, coding and analysis. Ghostart is the GEO engine for being found.
Not a LinkedIn automation tool
We don't schedule, auto-engage, or build contact databases
Not anti-AI
Ghostart uses AI too — pointed at your strategy, in your voice, with a feedback loop
Chatbots answer prompts. Ghostart runs your GEO strategy.
Keep using this for everything else
All-included — founding pricing announced at launch
Could you run GEO through a chatbot? In theory, yes:keep the topic list current, prompt every week, police the voice, check by hand whether AI cites you, and update all of it as your business changes. That's a standing weekly job. Ghostart is that job, built as a product.
"Who should we use for [your service] in [your market]?"
"What's the best way to solve [the problem you solve]?"
"Which [your category] providers are worth talking to?"
Every week starts with you deciding what to write about:
"Write me a post about leadership..." (you pick the topic — is it one buyers ask about?)
"Make it sound less like AI..." (you police the output)
"What should I post this week?" (it guesses — generically)
No strategy, no rhythm, no measurement. You carry all three yourself.
Every draft arrives with its reasons attached:
"This week's draft answers a question your buyers ask AI — on a topic you're not yet cited for..."
"This is part of your GEO strategy topic on [your specialism] — here's the gap it closes..."
"You're now being cited for this topic, so we've added a new one to your strategy..."
You set the strategy up once, from your real business. The system aims every week's drafts at it — and updates it as your visibility changes.
The question that decides whether any of this is working: when your buyers ask ChatGPT who to use, does it mention you?
Your GEO strategy is checked against what AI platforms actually say:
The loop is the point: strategy → weekly drafts → citation checks → updated strategy. A chatbot can't run it, because it forgets you between conversations.
General-purpose AI solved writing speed. Being the answer AI gives is a different job — a strategy, a weekly rhythm, and measurement. Ghostart does that job. Founding pricing announced at launch.
Generic content doesn't get cited. The Beige-ometer catches it before you publish.
Most Ghostart users also subscribe to a general AI tool. Here's how to use both.
"I can just prompt ChatGPT better"
You can — for one draft. But:
Better prompting improves a draft. GEO is a system — strategy, rhythm, measurement.
| Capability | General AI | + Ghostart |
|---|---|---|
| Built for | Fast answers across any task | Getting your business cited by AI platforms |
| Strategy | None — you choose the topics, every time | Personalised GEO strategy built from your real business |
| What it writes | Whatever you prompt — generic unless you steer it, every chat | Answer-based content aimed at the questions your buyers ask AI |
| Weekly rhythm | Writes only when you prompt it | Ideas and drafts arrive every week, tied to your strategy |
| Buyer questions | Unknown — it never asks who your buyers are | Mapped in your strategy and kept current |
| Voice | House style, unless you re-teach it each chat | Your voice profile, applied to every draft |
| Quality gate | You judge it yourself | Beige-ometer (0-10) catches the generic phrasing AI engines skip |
| Citation measurement | None — no idea whether AI ever mentions you | Continuous checks on which topics ChatGPT, Claude and Perplexity cite you for |
| Feedback loop | Every chat starts from zero | New topics added to your strategy as you close gaps |
| Teams/Governance | No approval workflow | Shared strategy, approval workflows, team-wide visibility |
| Pricing | ~£16/month (general AI subscription) | Founding pricing announced at launch — all-included |
No. Keep ChatGPT or Claude for research, coding and analysis. Ghostart does a different job: a personalised GEO strategy for your business, weekly answer-based drafts in your voice, and measurement of which topics AI platforms actually cite you for.
Much of it, yes — that's the honest answer. You'd keep a list of the topics AI should cite you for, work out what your buyers actually ask, prompt for drafts every week, steer each one away from the generic phrasing AI engines skip, and check by hand whether ChatGPT, Claude and Perplexity mention you. Then keep every part of that current as your business changes. Ghostart exists because that's a standing weekly job, and most people stop doing it by week three. The system does the job directly — founding pricing announced at launch.
Better prompting improves individual drafts. GEO needs the parts around the draft: a strategy naming the topics AI should cite you for, a weekly rhythm producing content aimed at the questions your buyers ask, and measurement showing which of those topics you're actually cited for. A chatbot has none of those, however good your prompt — it forgets you between conversations.
They help — stored context makes drafts less generic. But Projects hold context; they don't build a strategy, turn up each week with drafts aimed at your citation gaps, or check whether ChatGPT, Claude and Perplexity recommend you. Ghostart runs that whole loop: strategy, weekly drafts, measurement, and new topics as you close the gaps — founding pricing announced at launch.
Keep it — most Ghostart users do. The question Ghostart answers is different: when your buyers ask AI who to use, does it recommend you? If you already know the answer is yes, you may not need Ghostart. If you don't know, that's the measurement gap Ghostart exists to close.
AI engines cite content that says something specific: a claim, a number, a position. They skip the generic filler that reads like every other post. The Beige-ometer scores every draft 0-10 and shows exactly where it goes beige — so what you publish is worth citing, not just published.
You can, but each person is prompting into a void: no shared GEO strategy, no approval workflow, no view of which topics the company is cited for, and no audit trail. Ghostart Teams gives everyone drafts aimed at the same strategy — in their own voice — with approvals, team-wide citation measurement, and no content used for AI model training.
Get your GEO strategy, weekly drafts in your voice, and proof of which topics AI cites you for. Founding pricing announced at launch.
Launching soon. Join the waitlist for the founding discount. Keep using ChatGPT for everything else.
Ghostart builds a personalised GEO strategy for your business, drafts answer-based content in your voice every week, and measures which topics ChatGPT, Claude and Perplexity cite you for.
If you're using a general AI chatbot for your content, you've probably experienced this:
That's the gap between publishing content and being the answer AI gives. Ghostart closes it.
Not a replacement for ChatGPT/Claude
Keep them for research, coding and analysis. Ghostart is the GEO engine for being found.
Not a LinkedIn automation tool
We don't schedule, auto-engage, or build contact databases
Not anti-AI
Ghostart uses AI too — pointed at your strategy, in your voice, with a feedback loop
Chatbots answer prompts. Ghostart runs your GEO strategy.
Keep using this for everything else
All-included — founding pricing announced at launch
Could you run GEO through a chatbot? In theory, yes:keep the topic list current, prompt every week, police the voice, check by hand whether AI cites you, and update all of it as your business changes. That's a standing weekly job. Ghostart is that job, built as a product.
"Who should we use for [your service] in [your market]?"
"What's the best way to solve [the problem you solve]?"
"Which [your category] providers are worth talking to?"
Every week starts with you deciding what to write about:
"Write me a post about leadership..." (you pick the topic — is it one buyers ask about?)
"Make it sound less like AI..." (you police the output)
"What should I post this week?" (it guesses — generically)
No strategy, no rhythm, no measurement. You carry all three yourself.
Every draft arrives with its reasons attached:
"This week's draft answers a question your buyers ask AI — on a topic you're not yet cited for..."
"This is part of your GEO strategy topic on [your specialism] — here's the gap it closes..."
"You're now being cited for this topic, so we've added a new one to your strategy..."
You set the strategy up once, from your real business. The system aims every week's drafts at it — and updates it as your visibility changes.
The question that decides whether any of this is working: when your buyers ask ChatGPT who to use, does it mention you?
Your GEO strategy is checked against what AI platforms actually say:
The loop is the point: strategy → weekly drafts → citation checks → updated strategy. A chatbot can't run it, because it forgets you between conversations.
General-purpose AI solved writing speed. Being the answer AI gives is a different job — a strategy, a weekly rhythm, and measurement. Ghostart does that job. Founding pricing announced at launch.
Generic content doesn't get cited. The Beige-ometer catches it before you publish.
Most Ghostart users also subscribe to a general AI tool. Here's how to use both.
"I can just prompt ChatGPT better"
You can — for one draft. But:
Better prompting improves a draft. GEO is a system — strategy, rhythm, measurement.
| Capability | General AI | + Ghostart |
|---|---|---|
| Built for | Fast answers across any task | Getting your business cited by AI platforms |
| Strategy | None — you choose the topics, every time | Personalised GEO strategy built from your real business |
| What it writes | Whatever you prompt — generic unless you steer it, every chat | Answer-based content aimed at the questions your buyers ask AI |
| Weekly rhythm | Writes only when you prompt it | Ideas and drafts arrive every week, tied to your strategy |
| Buyer questions | Unknown — it never asks who your buyers are | Mapped in your strategy and kept current |
| Voice | House style, unless you re-teach it each chat | Your voice profile, applied to every draft |
| Quality gate | You judge it yourself | Beige-ometer (0-10) catches the generic phrasing AI engines skip |
| Citation measurement | None — no idea whether AI ever mentions you | Continuous checks on which topics ChatGPT, Claude and Perplexity cite you for |
| Feedback loop | Every chat starts from zero | New topics added to your strategy as you close gaps |
| Teams/Governance | No approval workflow | Shared strategy, approval workflows, team-wide visibility |
| Pricing | ~£16/month (general AI subscription) | Founding pricing announced at launch — all-included |
No. Keep ChatGPT or Claude for research, coding and analysis. Ghostart does a different job: a personalised GEO strategy for your business, weekly answer-based drafts in your voice, and measurement of which topics AI platforms actually cite you for.
Much of it, yes — that's the honest answer. You'd keep a list of the topics AI should cite you for, work out what your buyers actually ask, prompt for drafts every week, steer each one away from the generic phrasing AI engines skip, and check by hand whether ChatGPT, Claude and Perplexity mention you. Then keep every part of that current as your business changes. Ghostart exists because that's a standing weekly job, and most people stop doing it by week three. The system does the job directly — founding pricing announced at launch.
Better prompting improves individual drafts. GEO needs the parts around the draft: a strategy naming the topics AI should cite you for, a weekly rhythm producing content aimed at the questions your buyers ask, and measurement showing which of those topics you're actually cited for. A chatbot has none of those, however good your prompt — it forgets you between conversations.
They help — stored context makes drafts less generic. But Projects hold context; they don't build a strategy, turn up each week with drafts aimed at your citation gaps, or check whether ChatGPT, Claude and Perplexity recommend you. Ghostart runs that whole loop: strategy, weekly drafts, measurement, and new topics as you close the gaps — founding pricing announced at launch.
Keep it — most Ghostart users do. The question Ghostart answers is different: when your buyers ask AI who to use, does it recommend you? If you already know the answer is yes, you may not need Ghostart. If you don't know, that's the measurement gap Ghostart exists to close.
AI engines cite content that says something specific: a claim, a number, a position. They skip the generic filler that reads like every other post. The Beige-ometer scores every draft 0-10 and shows exactly where it goes beige — so what you publish is worth citing, not just published.
You can, but each person is prompting into a void: no shared GEO strategy, no approval workflow, no view of which topics the company is cited for, and no audit trail. Ghostart Teams gives everyone drafts aimed at the same strategy — in their own voice — with approvals, team-wide citation measurement, and no content used for AI model training.
Get your GEO strategy, weekly drafts in your voice, and proof of which topics AI cites you for. Founding pricing announced at launch.
Launching soon. Join the waitlist for the founding discount. Keep using ChatGPT for everything else.