What does AI read when it's deciding whether to mention your company?
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What does AI read when it's deciding whether to mention your company?

If you're a chalet company in Morzine and someone asks ChatGPT or Google AI for 'a chalet company in Morzine', you'd hope that your company would be one of the...

Nigel Jay Cooper

Nigel Jay Cooper

Co-Founder & Chief Storyteller. Literary fiction author and product builder.

26 October 2026
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If you're a chalet company in Morzine and someone asks ChatGPT or Google AI for 'a chalet company in Morzine', you'd hope that your company would be one of the results, wouldn't you?

If you're a hotel in Barcelona and someone asks ChatGPT 'what are my options for a centrail hotel in Bareclona this weekend', you'd similarly want your hotel to show up.

But do they? Here are the things AI actually looks at - and doesn't - when it's learning about your business and whether it should give you as an answer.

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