Ghostart vs DSMN8
Compare a content distribution model with a voice-first approach designed for authentic LinkedIn presence.
Built on Real Employee Advocacy Experience
Ghostart is a sister company to Togethr. Together we've helped launch employee advocacy programmes for some of the UK's best-known brands:
- John Lewis & Partners — Engaging partners as brand ambassadors
- Post Office — National network activation
- Waitrose — Retail employee advocacy at scale
- BT, Iceland Foods, River Island, ICAEW, The Big Issue
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
We saw what worked. We saw what didn't. We saw employees struggle to sound authentic while sharing corporate content.
So we retired our legacy platform and built Ghostart from scratch.
Feature Comparison: DSMN8 vs Ghostart
We compare on approach and capabilities — not pricing.
Feature Comparison
This is a feature comparison — not a pricing comparison.
| Feature | DSMN8 | Ghostart |
|---|---|---|
| Primary Focus | Distributing company content | Individual voice development |
| Content Source | Admin-curated library | AI from personal insights |
| Personalisation | Multiple preset captions | Content from 11 voice exercises |
| Voice Discovery | Not available | 11-exercise system |
| Authenticity Scoring | Not available | Beige-ometer |
| Gamification | Points, leaderboards | Focus on quality over quantity |
About DSMN8
DSMN8 is a UK-based employee advocacy platform focused on helping enterprise marketing teams distribute branded content through employee social networks.
It centres around a curated content library and gamification to drive participation and sharing behaviour.
How Ghostart Differs
- Ghostart starts with each employee's authentic professional voice, not a shared content library.
- Ghostart uses 11 structured voice discovery exercises to capture expertise, perspective, and communication style.
- Ghostart measures authenticity with the Beige-ometer so content sounds like the person posting it.
Frequently Asked Questions
What is DSMN8?
DSMN8 is a UK-based employee advocacy platform focused on helping enterprise marketing teams distribute branded content through employee social networks. It uses gamification and content libraries to drive employee participation.
Is Ghostart an alternative to DSMN8?
Yes. While DSMN8 focuses on distributing marketing-created content, Ghostart takes a fundamentally different approach — helping employees develop their authentic professional voice and create original content. Ghostart is suited for organisations that want employees to sound like themselves.
How do the approaches differ?
DSMN8 starts with content created by marketing and provides multiple caption variations for employees to choose from. Ghostart starts with 11 voice discovery exercises for each employee, then generates completely original content based on their individual insights, expertise, and communication style.
What makes Ghostart different?
Ghostart was built by the team behind employee advocacy programmes for John Lewis, Post Office, and Waitrose. We saw the limitations of content distribution models and built a voice-first alternative with features no legacy platform offers — including the 11-exercise voice discovery system and Beige-ometer authenticity scoring.
Who is Ghostart better suited for?
Teams who want authentic content that sounds like the person posting it, not corporate press releases with minor variations. Organisations that see LinkedIn presence as professional development, not just content distribution.
See the Difference
Book a demo to see how Ghostart's voice-first approach compares to traditional content distribution.