About Ghostart
Born from decades of expertise in storytelling, social media, and personal branding. Built by founders who've helped hundreds of professionals find their authentic voice.
Our Mission
Your LinkedIn is checked before every opportunity. We exist to make sure what people find is active, authentic and memorable — without consuming your time.
We're on a mission to eliminate the epidemic of "beige" content that's suffocating LinkedIn and turning professional voices into robotic echoes.
Every day, millions of professionals struggle to share their expertise authentically on LinkedIn. They're trapped between generic AI-generated posts that sound like everyone else, and the fear of putting themselves out there with content that truly reflects who they are. The result? A feed full of bland, forgettable content that helps no one and builds nothing.
We believe your professional story deserves better. Your expertise, your journey, your unique perspective – these aren't just personal assets, they're valuable insights the world needs to hear.
But authenticity can't be templated, and genuine authority can't be faked.
That's why we've built Ghostart: the world's first platform that measures authenticity and transforms your real experiences into compelling LinkedIn content.
Through guided exercises that unlock your unique voice and our proprietary "beige-ometer" that scores content authenticity, we help professionals move beyond generic posts to create content that sounds genuinely like them – because it genuinely is them.
We're not just building a content tool. We're building a movement towards authentic professional communication, where expertise shines through personality, where human connection trumps algorithmic optimisation, and where being yourself isn't just encouraged – it's the competitive advantage.
The age of beige content is ending.
The era of authentic professional voices is here.
Meet the Founders
Nigel Jay Cooper
Co-Founder & Chief Storyteller
"Helping people find their voice professionally, when they want to get promoted, find a new role, promote their brand or business... or just when they're feeling stuck in their career."
Storytelling isn't just what Nigel does - it's how he sees the world. With a life spent telling stories through marketing, branding, and as a published novelist, he now focuses on helping others rebuild confidence, clarify their message, and show up powerfully on LinkedIn.
Career Highlights
- • Writer and editor at Channel 4 Television
- • Founder of Qube Media (£1M+ digital agency)
- • Worked with Virgin, Sony, Häagen-Dazs
- • Co-founder of Togethr (employee advocacy)
Published Author
- • Beat The Rain
- • The Pursuit of Ordinary
- • Life, Slightly
- • All bestselling literary fiction
At 40, Nigel finally finished his first novel and found a publisher, with one book even called in by Man Booker. He's currently writing his 4th novel... slowly, because he's been busy building Ghostart!
Andrew Seel
Co-Founder & Chief Technology Officer
"My favourite place to have a coffee? A bookshop. I've always been drawn to the real - books, vinyl, live events, architecture. The challenge? How to make technology more human."
Andrew launched his first business at 30, growing it into what Computer Arts magazine called "one of the most dynamic and exciting web agencies in Britain." But despite the success with clients like Sony and EMI, something didn't feel right - so he walked away.
Innovation Leader
- • Co-founded Qube Media with Nigel
- • Built £1M+ social media agency
- • Worked with Virgin, Häagen-Dazs
- • Won awards for social media marketing
Thought Leadership
- • Founded Togethr (employee advocacy)
- • Created Employee Advocacy Accelerator
- • Launched 15min Career Coach
- • Put employee growth at heart of brand growth
Andrew's breakthrough came when he realised social media isn't just a marketing tool - it's one of the most powerful personal development tools available. This insight led him to found Togethr, transforming how employees see themselves to transform brands.
Our Heritage: Togethr
Ghostart is built on the foundation of Togethr, the UK's first employee advocacy platform. Through Togethr, we've launched some of the UK's leading employee advocacy programmes and trained hundreds of professionals to build their personal brands on LinkedIn.
Trusted by Leading Brands
John Lewis & Partners, Post Office, BT, Capgemini
Hundreds Trained
Professionals coached in authentic LinkedIn presence
Proven Results
Award-winning social media and content marketing
All of this expertise, experience, and structure has been channelled into Ghostart - creating a platform that acts as YOUR personal LinkedIn ghostwriter, backed by decades of proven success in helping professionals find and amplify their authentic voice.
Why We Built Ghostart
After years of helping professionals through Togethr's employee advocacy programmes, we saw a clear need: individuals wanted the same level of expertise and support for their personal LinkedIn presence.
We witnessed the rise of generic AI content flooding LinkedIn - the "beige" posts that sound like everyone else. We knew there was a better way.
Ghostart combines our deep understanding of authentic storytelling with cutting-edge AI to help you discover your unique voice, then create content that genuinely reflects who you are and what you know.