Be the business
AI recommends.
When customers ask AI who to use, is your business in the answer?
Ghostart checks where your business appears in AI answers, then prepares work for the gaps it finds.
Your free report shows the customer questions tested, the businesses AI named and what your homepage makes clear.
Your customers are asking AI
Ask AI who to use.
More customers are using AI to research businesses, compare their options and decide who to buy from.
You might not like the answer.
But you should know what it is.
If AI recommends somebody else, you may never know that customer existed.
Get your free reportThe Ghostart solution
Ghostart turns the gaps into work you can review.
Ghostart looks at the answers and their cited sources to propose where to start. Each opportunity keeps the customer question and the evidence behind it.
It prepares the next step: a page to review, a question for someone with experience, or a pack for an outside source.
You review the facts and add what only your business knows. Ghostart keeps the draft, your decisions and the later checks with the work.
Turn expertise into content
Turn what your business knows into something worth finding.
Your business knows things AI can't invent.
Your founders and specialists have experience, examples and evidence from doing the work. Their answers to customer questions give Ghostart something specific to write with.
Ghostart asks the right person for their experience and uses their answers to prepare a draft in their voice. They can review it before it goes out.
Make your expertise clear on the page.
The Beige-ometer scores your content for Craft and Cite — then shows you where it's becoming generic, abstract or unsupported and helps you improve it.
Click into a score to see what's weakening the content, examples from your writing and practical ways to make it stronger.
These scores guide editing. Later checks show whether AI names your business or cites your page.
How Ghostart works
You bring the experience. Ghostart prepares the work.
- 01
Ghostart checks the questions buyers ask
See where your business appears, which other businesses AI names and which pages the answers cite. Each reading keeps its questions and check date.
- 02
It works out what deserves a closer look
Ghostart reviews the evidence for each gap and proposes work on your website, your expert content or an outside source. You can inspect its reasons.
- 03
It prepares the work for your review
Add your experience or confirm a fact. Ghostart prepares a draft, a correction or an outside pack. You decide what to publish or send, using the available connection, Copy or your own email.
- 04
It checks what changed afterwards
Record the live page and see later mentions, citations and visits alongside the work. Other changes can affect those results too.
Your AI visibility doesn't stop at your website.
AI can encounter your business in many places — through your website, your people, reviews, directories, articles, independent coverage and other public sources.
Ghostart shows the outside sources cited in the answers it checks. Where there’s relevant work to do, it prepares a pack for you to review and use with that source. You choose whether to contact anyone or join a discussion.
- Your website
- Your people
- Reviews
- Directories
- Coverage
- Other sources
Built on decades of experience
We've been helping businesses turn expertise into useful content for more than a decade.
Long before AI visibility became a category, we were helping people inside organisations turn what they know into useful, human content.
That experience is now built into Ghostart.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Andrew Seel — 25+ years building digital businesses, platforms and programmes.
Nigel Jay Cooper — bestselling author, technologist and former Channel 4 writer and editor.
The thinking behind Ghostart
Beyond the beige.
Generic business content was a problem before generative AI.
Now there's a lot more of it.
We've spent years exploring what makes business content useful, distinctive and worth paying attention to — and what makes it disappear into the beige.
That thinking led to The Beige Code, our book about why so much professional content becomes forgettable, and Beyond the Beige, our summit exploring how businesses can communicate with more substance and humanity.
It's also built into Ghostart — particularly the Beige-ometer.
Start building your AI visibility.
For one person looking after a business’s AI visibility.
Coverage and allowances
- Regular checks of buying questions in your category
- ChatGPT, Gemini, Perplexity, Google AI Overviews
- 1 on-demand re-check / month
- 20 content generations / month
- 1 admin user
- Overall visibility share
- Approval before company content goes out, when you switch it on
For a small team bringing its experts into the work.
Coverage and allowances
- Regular checks of buying questions in your category
- ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Google AI Mode
- 4 on-demand re-checks / month
- 150 content generations / month
- 1 admin user + 4 employee seats
- Add employee seats anytime
- Visibility alerts & action items
- Full Share-of-Voice table
- Approval before company content goes out, when you switch it on
For a company publishing through many voices.
Coverage and allowances
- Regular checks of buying questions in your category
- ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Google AI Mode
- Unlimited on-demand re-checks
- 500 content generations / month
- 1 admin user + 14 employee seats
- Add employee seats anytime
- Visibility alerts & action items
- Full Share-of-Voice table
- Approval before company content goes out, when you switch it on
- Approval routing and escalation
7-day free trial. No card required.
See where you stand.
Get your free report.
See whether AI names your business in the answers tested, who else it names and what it says about you.
Get your free reportNo account required.
Common questions
What is AI visibility?
AI visibility is how often and where your business appears when people ask AI tools questions related to what you do, the problems you solve and the products or services they are looking for.
What is GEO?
GEO stands for Generative Engine Optimisation. It's commonly used to describe work intended to improve how a business or its content appears in answers generated by AI tools.
Ghostart focuses on the outcome: helping your business become more visible and recommendable in AI answers.
What is AEO?
AEO stands for Answer Engine Optimisation. It's another term commonly used for improving the chances of your business or content appearing in answers produced by search and AI tools.
You'll see AI visibility, GEO and AEO used in slightly different ways. We use AI visibility because it describes the outcome businesses actually care about: customers finding you when they ask.
Does Ghostart replace SEO?
No. Good SEO still matters. Ghostart focuses specifically on how your business appears across AI answers and the work that could strengthen that visibility.
Which AI platforms does Ghostart check?
Ghostart checks your visibility across major AI platforms, including ChatGPT, Claude, Gemini, Perplexity and Google's AI experiences.
Can Ghostart guarantee that AI will recommend my business?
No — and we'd be wary of anyone who says they can.
AI answers vary, and no business can control what an AI tool chooses to recommend. Ghostart gives you evidence about where you appear, where you don't and what you can work on to strengthen your visibility.