Know where you stand
Track your business in AI answers, compare relevant competitors and explore the topics and sources behind your visibility.
AI answer monitoring · Competitor comparisons · Source analysis
The AI visibility platform for businesses, teams and freelancers
Get your business found by AI search.
See where your business appears in AI answers and choose the work that matters. Ghostart brings visibility tracking, business strategy, writing and publishing together, with your team's expertise shaping the content.
GEO = Generative Engine Optimisation
Launching 29 September 2026. Join the waitlist — free AI visibility checks on your site until launch.
The shift
Search is moving inside AI.
Buyers can now research a problem, compare suppliers and ask for recommendations inside an AI conversation. Your business needs a presence in those answers as well as in search results.
Ghostart helps you understand that presence and act on it: improve your public information, answer important buyer questions and put the knowledge inside your business to work.
The complete workflow
AI visibility built around your business.
From understanding the opportunity to getting the work published, Ghostart puts your business and its people at the centre.
Find your next opportunity
Build a strategy around your business, audiences and buyer questions. Turn findings into practical website, listing and content work.
Business context · Buyer intent · Website and listing recommendations
Bring your people into the work
Capture individual voices and use your own reference material. Give founders, marketers and specialists a way to contribute what they know.
Personal and company voices · Reference material · Team collaboration
Create content with substance
Research, draft and refine work around the questions that matter to your business. The Beige-ometer highlights generic phrasing and opportunities for more specific detail.
Ideas and drafting · Research · Writing diagnostics
Take good work into the world
Create website content, articles, LinkedIn posts and more. Schedule personal LinkedIn posts, publish through WordPress or Ghost, or copy your draft to another channel.
Multiple formats · Connected publishing · Scheduling and copy-out
Choose what to work on next
Record published work, return to your latest visibility observations and track AI referrals with the website tracker connected. Use what you learn to decide your next step.
Publication follow-up · Visibility trends · AI referrals
The buying moment
The questions that decide who gets the work
Before someone chooses an accountant, an agency or a piece of software, they ask. More and more, they ask ChatGPT, Claude, Gemini or Perplexity, and what comes back is a shortlist of three or four names. If yours isn't one of them you were never in the running, and you'll never know the enquiry didn't come.
Finding a provider
- “best [service] providers”
- “who should I use for [service]”
Comparing
- “compare [service] providers”
- “[you] vs [competitor], which is better”
Price
- “how much does [service] cost”
- “[service] pricing”
Alternatives
- “[competitor] alternatives”
- “companies like [you]”
Checking you out
- “is [you] legit”
- “[you] reviews”
These are the question forms Ghostart checks for your business across ChatGPT, Claude, Gemini, Perplexity and Google's AI. The things people type when they're choosing, rather than topics you'd like to rank for.
How many of those questions AI answers without you
And which ones. A count you can act on, re-checked as you publish, so you can see it move.
Who it names instead
The businesses AI points your customers to, question by question, with the pages it read to decide.
How many people AI actually sent you
Add one line to your website and Ghostart counts the visitors who arrived from ChatGPT, Perplexity, Claude and the rest.
We won't put a price on a missing answer for you; only you know what a customer is worth. We'll show you the count, who's winning and whether it's moving, and from launch we'll publish what actually happens for businesses on Ghostart, the slow cases as well as the good ones.
The insight this product is built on
Build a presence beyond your homepage.
Your website tells buyers what you offer. Reviews, directories, independent coverage and contributions from your people add other perspectives. Ghostart helps you work on that wider presence, with website recommendations, listing tasks and content for relevant channels.
Improve the information you control. Contribute useful expertise where your buyers spend time. Identify relevant opportunities for independent coverage. Bring those jobs into one strategy, with a clear next action for your business.
A social post, an independent review and an AI citation are different outcomes. Ghostart helps you choose the work and inspect the observations.
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Ghostart was created by the experts behind Togethr.
Logos reference clients of Togethr, our employee advocacy training and platform business.
The difference that matters
Bring AI visibility into your marketing strategy.
Strong search foundations still matter. Accessible pages, accurate facts and useful content help people and search systems understand your business.
Ghostart adds a business-focused workflow for AI search: track relevant questions, compare your presence with competitors, and turn findings into content and practical improvements.
Your expertise gives that work its substance. Your team supplies the examples, experience and point of view. Ghostart helps shape them into clear answers and get the work published.
SEO tools vs AI visibility — the full pictureWhy Ghostart
Put your business and its people at the centre.
Your business has knowledge a generic brief cannot supply: customer problems you have solved, decisions you can explain and experience your buyers need. Ghostart brings that knowledge into your strategy and content, with individual voices and company context working together.
See the opportunity, choose the work, create it with your team and publish. Then return to your visibility observations and decide what comes next. That is the connected workflow Ghostart puts in your hands.
The Strategy
Build visibility through useful work.
Start with the questions that matter to your buyers. Give them clear, accurate answers, supported by the experience and evidence your business can provide.
Some tasks call for a better service page. Others need a case example, a useful article, an accurate listing or a contribution to a relevant community. Ghostart helps you turn those opportunities into work.
Keep important information current
Make your services, pricing, credentials and examples clear. Revisit the information buyers rely on when your business changes.
Make expertise useful
Give your team a practical way to contribute first-hand examples, explain decisions and answer the questions they hear from customers.
More voices, more ground covered
When your people each publish on what they know, you cover more of the questions AI gets asked about your field — that's multi-voice publishing.
Choose channels for the audience and the job. See the measurement guide for how Ghostart collects and reports AI visibility observations.
Build a working rhythm around useful improvements. Ghostart brings the strategy, drafts, publishing tools and follow-up together so your team can keep moving.
Watch out for Snake Oil
As search moves to AI, the "hacks" are coming back.
Spend your effort on work you can stand behind: accurate information, useful answers and real customer evidence. Ask any provider to explain what it will do, how it will measure results and what supports its claims.
"Guaranteed ChatGPT rankings"
AI answers are synthesised in real-time. Anyone promising a 'No. 1 spot' in a summary is selling old-world vanity.
"We submit you to LLMs"
A paid listing is not guaranteed inclusion in AI answers. Check which service receives the information and what it actually promises.
"Special tags for AI"
Structured data can describe your information. A hidden tag or special file is not a guarantee that an AI tool will recommend your business.
How it works
From your website to a working AI search visibility strategy.
1
Add your website.
Ghostart reads your site and learns what your business does, who you serve and where.
2
Get your strategy.
A clear plan: what to publish, where, and the topics you want AI to know you for — plus the things worth fixing beyond Ghostart.
3
Publish in your voice.
Ghostart drafts your posts and pages, scores them so they don't sound generic, and shows you where you're getting cited.
Writing that sounds like you
“What I love about Ghostart is that the content it generates actually sounds like something I'd say.”
The diagnostic underneath
Make every draft more specific to you.
The Beige-ometer helps you improve the writing before you publish. It highlights generic phrasing, checks for useful detail and points to places where your own examples and evidence would strengthen the draft. Keep your voice and give readers something worth their time.
Beige-ometer: how forgettable is your content?
Does this sound human?
Five ways to bring a recognisable voice into the writing.
01
Voice
Does this sound unmistakably like you?
02
Emotion
Will the reader feel something?
03
Rhythm
Does the writing flow naturally?
04
Story
Is there a real narrative here?
05
Resonance
Will this land with your audience?
Is the answer well supported?
Checks for supporting detail and evidence, with suggestions to review.
01
Statistics
Is there a concrete figure or data point an AI tool could quote?
02
Cited Sources
Are the claims backed by a named or linked source?
03
Expert Quotes
Is any point attributed to a named expert or first-hand source?
04
Verifiable Claims
Are the claims specific and checkable, or vague generalisations?
05
Answer-First
Does it lead with a clear answer an AI tool could lift verbatim?
The format for the job
Posts, articles and useful website content.
Create LinkedIn posts, articles, newsletters, answer pages and more. Shape the idea for your reader and destination, then publish through a supported connection or copy it to your chosen channel.
LinkedIn posts
Articles
Newsletters
Blog posts
Carousels
Video scripts
Website pages
Plans & pricing
Find where AI recommends your competitors — then fix it.
Starter
£75/mo
Your category’s buying questions, tracked
4 AI tools
1 admin user
20 content generations / mo
BasicPopular
£187/mo
Your category’s buying questions, tracked
All 6 AI tools
1 admin user + 4 employee seats
150 content generations / mo
Growth
£375/mo
Your category’s buying questions, tracked
All 6 AI tools
1 admin user + 14 employee seats
500 content generations / mo
Launch pricing — Ghostart opens 29 September 2026. Join the waitlist and get free AI visibility checks on your site until then.
30 September 2026
Beyond the Beige 2026
How to stop your content being forgettable
Last year we diagnosed the beige problem. This year we're showing what actually works when you try to change it.
A free, half-day online summit exploring what actually changes beige content — in practice, under real conditions.
Our New Book
The Beige Code
Why your content is clear, professional and totally forgettable (and it's not all AI's fault)
Born from Ghostart's own Beyond the Beige summit, The Beige Code is the book behind the platform's philosophy.
Nobody sets out to be boring. But professional content keeps converging on the same safe, polished, strangely lifeless middle ground. AI gets the blame — but the problem started long before ChatGPT.
How we got here
Built from years of helping people publish.
We ran Togethr, one of the UK's first employee advocacy platforms, and launched programmes for John Lewis, the Post Office, BT and others. Working with those teams taught us where people need help choosing what to say and feeling ready to publish.
We built Ghostart to help people write with their own experience and voice.
As buyers started researching businesses through AI, we saw an opportunity to connect that writing work with business strategy and visibility measurement.
We expanded Ghostart around the business owner's next question: what should we do to build our presence in AI search?
Today, Ghostart brings those tools together so businesses can understand their visibility and put their people's knowledge to work.
Common Questions
AI search visibility FAQ
What is Ghostart?
Ghostart brings AI visibility, business strategy, writing and publishing together. Find opportunities, put your team's expertise to work and track your business's presence in AI answers.
How does Ghostart help my business build AI visibility?
Start with your website and business goals. Ghostart helps you choose relevant buyer questions, understand your visibility, and work on your public information and content. Your team can contribute expertise, create and review drafts, publish through supported connections and return to see the latest observations.
What can I create and publish?
Create LinkedIn posts, website and answer-page drafts, articles, newsletters, emails, carousels, video scripts, Reddit posts and guest articles. Publish personal LinkedIn posts and WordPress or Ghost posts through supported connections. Use copy-out for company LinkedIn posts, website page updates and other channels.
How is AI visibility measured?
Ghostart checks selected questions and reports observations from AI answers and search services. Coverage and frequency depend on your plan. These are samples rather than a record of every customer conversation; the measurement guide explains the collection methods and what each result means.
Does GEO replace SEO?
GEO focuses on how a business appears in AI-generated answers. SEO focuses on visibility in search results. They share foundations: accessible pages, accurate information and useful content. Ghostart adds AI-answer observations, buyer-question planning and guided content work to your wider marketing activity.
What should I expect when I start?
A business-specific starting point, relevant questions to track and practical work you can begin. Review your strategy, improve important information, and create content with your own expertise. Follow-up observations help you assess progress. AI engines make their own selection decisions, so a specific citation or timeframe cannot be guaranteed.
Give ChatGPT and Google AI Search a reason to recommend you — starting with your website.
Add your URL. See where you stand. Be first in when the doors open on 29 September 2026.
Join the waitlistGhostart is changing
The LinkedIn-content Ghostart has become the AI-visibility Ghostart.
Search has moved inside AI — your customers now ask ChatGPT and Google's AI who to trust, so getting found means being in those answers.
If you already have a Ghostart account, everything is safe: your account and your work are still here, and you'll get a fresh trial of the new Ghostart when we launch on 29 September 2026.
Launching 29 September 2026. Run the free check above and join with it — we'll keep your results fresh until launch.