Ghostart vs Frase
Ghostart brings AI visibility, business strategy, writing and publishing together: a strategy from your real business, weekly work aimed at the questions your buyers ask AI, and scheduled checks across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews and AI Mode on your plan.
Compare Frase's SEO content briefs extending into AI-search visibility with Ghostart, which brings AI answer monitoring, business strategy, writing in your team's voices and publishing together.
What you get with Ghostart
A strategy, not guesswork
The buyer questions worth answering, and the website, listing and content work to do, built from your real business
Measured visibility
What ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for your questions, checked on your plan's schedule, with the sources behind each observation
Your voice
Drafts arrive in your voice, with the Beige-ometer™ highlighting generic phrasing before you publish
Feature Comparison: Ghostart vs Frase
How Ghostart's monitoring, strategy, writing and publishing compare with Frase's SEO content briefs extending into AI-search visibility. Shared capabilities are marked as shared; differences say what they are.
Feature Comparison
| Feature | Ghostart | Frase |
|---|---|---|
Content origin Frase builds a brief from search results; Ghostart starts from the person and the questions buyers ask AI | Answer-based drafts from your GEO strategy, in a named voice | SERP-based content briefs and AI-assisted drafting |
Whose voice A brief optimises coverage; it does not carry a person's point of view | Named individuals, each in a trained voice | Brief-driven, brand-level output |
AI-visibility monitoring Both track AI visibility; Frase's is newer, page-oriented, and covers two engines | Scheduled checks across ChatGPT, Gemini, Perplexity and Google AI Overviews on Starter, plus Claude and Google AI Mode from Basic, tied to your strategy | AI-visibility tracker covering ChatGPT and Google AI only |
Authenticity gate Both carry brand context; the Beige-ometer is specifically a diagnostic for generic phrasing | Beige-ometer™ scores every draft before it ships | Brand profiles; no generic-phrasing diagnostic shown Checked against Frase's public pages |
Personal / LinkedIn publishing Both turn one piece into several formats; Frase exports them, Ghostart publishes them through a connection | Repurpose into carousels, newsletters, video scripts and Reddit posts, then publish to personal LinkedIn, WordPress, Ghost and your Ghostart-hosted blog | Content atomisation exports LinkedIn and Instagram carousels, X threads and newsletter snippets; CMS publication documented; native personal-account publishing not shown Checked against Frase's public pages |
Competitor cells reflect Frase's public pages and documentation when we last checked them. “Not shown on public pages” means we could not confirm a capability, not that it is absent. Plans and features change; confirm anything that matters on their current site.
What will you get done with Ghostart?
Start with your business and the questions you want to answer. Review the work Ghostart suggests, add what only your team knows, and publish. Then return to see the latest observations and choose the next step.
Step 1
Start with your business
Add your website. Ghostart reads it, confirms what you do and who for, and proposes the buyer questions worth answering.
Step 2
See where you stand
Scheduled checks record what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for those questions, on your plan's AI tools and cadence. You can inspect the sources behind each observation.
Step 3
Do the work that matters
Website and listing fixes, answer pages, articles and posts, drafted with your business context and the voice of the person publishing. Add the details only your team knows. The Beige-ometer highlights generic phrasing before you publish.
Step 4
Publish and come back
Publish personal LinkedIn posts and WordPress or Ghost posts through a connection, or copy the finished draft to another channel. Mark it published and return to see what changed in later checks.
An outline of the workflow, not a live result. AI tools, check frequency, seats and content allowances depend on your plan.
Ghostart starts at $99/month. Frase's entry plan is $39/month billed yearly, $49 monthly (Starter). Compare what each price covers: engines and check frequency, seats, content allowances and publishing routes.
Prices shown are annual-billed; month-to-month is $49 Starter and $129 Professional.Why choose Ghostart
Ghostart is built for small businesses and their teams who want the whole job in one place: understand the opportunity, do useful work with the people who know the business, publish it, and see what AI answers say afterwards.
Ghostart Advantages
- A strategy built from your real business: the buyer questions worth answering, website and listing work, and content to create
- Weekly ideas and drafts aimed at the questions your buyers ask AI, in the voice of the person publishing
- Scheduled checks of what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say, with the sources behind each observation
- The Beige‑ometer™ highlights generic phrasing and where your own detail would help, before you publish
- Frase builds briefs from the SERP; Ghostart builds people into the source AI cites
- Named individuals in trained voices vs brief-driven, brand-level output
- A Beige-ometer™ quality gate for how human and citable the writing is
What to check with Frase
- SEO-brief heritage; AI visibility is a newer layer on a search-content tool
- Starter is 1 seat, 1 site, 10 articles and 50 audit pages a month, Content Guard on 3 pages — and its AI-visibility tracker covers ChatGPT and Google AI only
- Brief-driven output at brand level, not individual named-person voice
- No generic-phrasing diagnostic shown on its public pages
- Social formats are exports rather than a connected personal account
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Your SEO tool has an AI-visibility tab? What it covers, and what Ghostart adds
Ready to try Ghostart?
AI visibility, business strategy, writing and publishing together. Find the opportunities, put your team's expertise to work and see what AI answers say afterwards.
Start Immediately
Join the waitlist today — no credit card required, and you'll be first in when we launch on 29 September 2026.
A Weekly Rhythm
Ideas and drafts arrive every week, aimed at the questions your buyers ask AI, so the work keeps moving.
Expert Support
Get help from a team that understands GEO — being found and cited by AI platforms.
Launching 29 September 2026 — join the waitlist
Plans from $99/month at launch. Strategy, weekly drafts in your voice, AI visibility checks and the Beige-ometer™ on every plan; engines, check frequency and seats vary by plan.
No one can promise you a citation — walk away from anyone who does.
AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.
The Difference You'll Experience
With Ghostart, you publish specific, answer-based content in your own voice, then see what AI answers say afterwards.
Frequently Asked Questions
Is Ghostart better than Frase?
It depends on the job. Frase focuses on SEO content briefs extending into AI-search visibility. Ghostart brings AI answer monitoring, business strategy, writing in your team's voices and publishing together for small businesses and their teams. Where Frase does something similar, this page says so; where the products differ, it says how.
How does Ghostart compare to Frase on price?
Ghostart starts at $99/month (Starter). Frase's entry plan is $39/month billed yearly, $49 monthly (Starter). Compare what each price covers: AI tools and check frequency, seats, content allowances and publishing routes. Ghostart's plan details are on the pricing page.
Can I migrate my data from Frase to Ghostart?
There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.
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