Ghostart vs Magic Post
Magic Post helps you write and publish. Ghostart starts from your business: which buyer questions to answer, what AI answers say today, drafts in your voice with the Beige-ometer highlighting generic phrasing, and scheduled checks across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews and AI Mode on your plan after you publish.
Compare Magic Post's linkedin-specific AI content generation with Ghostart, which brings AI answer monitoring, business strategy, writing in your team's voices and publishing together.
What you get with Ghostart
A strategy, not guesswork
The buyer questions worth answering, and the website, listing and content work to do, built from your real business
Measured visibility
What ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for your questions, checked on your plan's schedule, with the sources behind each observation
Your voice
Drafts arrive in your voice, with the Beige-ometer™ highlighting generic phrasing before you publish
Writing tools help you publish. Ghostart starts from what your buyers ask AI.
Many of these tools do a good job of ideas, personal style, scheduling and analytics for LinkedIn. Ghostart starts one step earlier: which buyer questions your business should answer, what AI answers say today, and what to publish on your website, your listings and your people's channels to change that.
The Beige-ometer highlights generic phrasing in every draft and points to where your own examples and point of view would improve it.
Feature Comparison: Ghostart vs Magic Post
How Ghostart's monitoring, strategy, writing and publishing compare with Magic Post's linkedin-specific AI content generation. Shared capabilities are marked as shared; differences say what they are.
Feature Comparison
| Feature | Ghostart | Magic Post |
|---|---|---|
AI Content Generation Content aimed at the questions your buyers ask AI vs viral-post templates | Weekly answer-based drafts from your personalised GEO strategy, in your voice | AI trained on viral LinkedIn posts |
Personal Voice Matching Both match your voice; Ghostart adds a diagnostic for generic phrasing | Voice profile + Beige-ometer™ highlighting generic phrasing before you publish | Voice matching from previous posts |
Language Support Similar language support capabilities | 7 languages content generation | 7 languages |
URL to Post Conversion Both support URL references; Ghostart blocks LinkedIn URLs for account safety | ✅ Web articles + blogs (LinkedIn blocked for safety) | ✅ YouTube videos + blog URLs |
LinkedIn Specialization Both cover LinkedIn; Ghostart also writes for the surfaces AI engines read | LinkedIn plus blogs and newsletters — aimed at AI citation as well as the feed | LinkedIn-specific AI training |
Content Deduplication Ghostart rotates angles so drafts do not repeat themselves. We could not confirm an equivalent on Magic Post's public pages | Tracks the angles already used so weekly drafts stay varied | Not shown on public pages Checked against Magic Post's public pages |
Comment Helper Both help with comments; Magic Post advertises comment features on its site | Comment suggestions in the Canvas, checked for generic phrasing | Comment features advertised Checked against Magic Post's public pages |
Reference Document Integration Both accept your own material; Magic Post advertises file inputs on its site | Upload PDFs and Word documents as reference material for your drafts | File inputs advertised Checked against Magic Post's public pages |
Multi-Audience Targeting Ghostart keeps several audiences in view when it plans work. We could not confirm an equivalent on Magic Post's public pages | Primary, secondary and tertiary audiences in your strategy | Not shown on public pages Checked against Magic Post's public pages |
Personalised GEO strategy Magic Post generates posts on request; it does not tell you what your business should be cited for | Built from your business facts, goals and live site assessment | Not shown on public pages Checked against Magic Post's public pages |
AI visibility monitoring Ghostart checks what ChatGPT, Claude, Gemini and Perplexity, plus Google’s AI Overviews and AI Mode say for your questions; Magic Post measures LinkedIn performance instead | Scheduled checks of your buyer questions across the AI answer surfaces in your plan | Not shown on public pages Checked against Magic Post's public pages |
Pricing Not like for like: Magic Post's $29 buys content generation — one slice of GEO. $99 buys the whole platform, including that slice | $99/month (Starter); engines, check frequency and seats vary by plan | $29/month starter |
Competitor cells reflect Magic Post's public pages and documentation when we last checked them. “Not shown on public pages” means we could not confirm a capability, not that it is absent. Plans and features change; confirm anything that matters on their current site.
What will you get done with Ghostart?
Start with your business and the questions you want to answer. Review the work Ghostart suggests, add what only your team knows, and publish. Then return to see the latest observations and choose the next step.
Step 1
Start with your business
Add your website. Ghostart reads it, confirms what you do and who for, and proposes the buyer questions worth answering.
Step 2
See where you stand
Scheduled checks record what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for those questions, on your plan's AI tools and cadence. You can inspect the sources behind each observation.
Step 3
Do the work that matters
Website and listing fixes, answer pages, articles and posts, drafted with your business context and the voice of the person publishing. Add the details only your team knows. The Beige-ometer highlights generic phrasing before you publish.
Step 4
Publish and come back
Publish personal LinkedIn posts and WordPress or Ghost posts through a connection, or copy the finished draft to another channel. Mark it published and return to see what changed in later checks.
An outline of the workflow, not a live result. AI tools, check frequency, seats and content allowances depend on your plan.
Ghostart starts at $99/month. Magic Post's entry plan is $29/month. Compare what each price covers: engines and check frequency, seats, content allowances and publishing routes.
Why choose Ghostart
Ghostart is built for small businesses and their teams who want the whole job in one place: understand the opportunity, do useful work with the people who know the business, publish it, and see what AI answers say afterwards.
Ghostart Advantages
- A strategy built from your real business: the buyer questions worth answering, website and listing work, and content to create
- Weekly ideas and drafts aimed at the questions your buyers ask AI, in the voice of the person publishing
- Scheduled checks of what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say, with the sources behind each observation
- The Beige‑ometer™ highlights generic phrasing and where your own detail would help, before you publish
- Magic Post does the last step: generating the post. Ghostart does that too, plus the strategy, weekly rhythm and citation measurement around it
- Weekly ideas and drafts aimed at the questions your buyers ask AI
- Scheduled measurement of which questions ChatGPT, Claude, Gemini and Perplexity, plus Google’s AI Overviews and AI Mode name you for, by plan
- Beige-ometer™ highlights generic phrasing before you publish
What to check with Magic Post
- Trained on viral LinkedIn posts, so ideas follow what performed on LinkedIn rather than what your buyers ask AI
- No strategy layer: you decide what to post about, every time
- No measurement of whether AI assistants cite you
- Post generation only — no weekly rhythm tied to citation gaps
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Your SEO tool has an AI-visibility tab? What it covers, and what Ghostart adds
Ready to try Ghostart?
AI visibility, business strategy, writing and publishing together. Find the opportunities, put your team's expertise to work and see what AI answers say afterwards.
Start Immediately
Join the waitlist today — no credit card required, and you'll be first in when we launch on 6 October 2026.
A Weekly Rhythm
Ideas and drafts arrive every week, aimed at the questions your buyers ask AI, so the work keeps moving.
Expert Support
Get help from a team that understands GEO — being found and cited by AI platforms.
Launching 6 October 2026 — join the waitlist
Plans from $99/month at launch. Strategy, weekly drafts in your voice, AI visibility checks and the Beige-ometer™ on every plan; engines, check frequency and seats vary by plan.
No one can promise you a citation — walk away from anyone who does.
AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.
The Difference You'll Experience
With Ghostart, you publish specific, answer-based content in your own voice, then see what AI answers say afterwards.
Frequently Asked Questions
Is Ghostart better than Magic Post?
It depends on the job. Magic Post focuses on linkedin-specific AI content generation. Ghostart brings AI answer monitoring, business strategy, writing in your team's voices and publishing together for small businesses and their teams. Where Magic Post does something similar, this page says so; where the products differ, it says how.
How does Ghostart compare to Magic Post on price?
Ghostart starts at $99/month (Starter). Magic Post's entry plan is $29/month. Compare what each price covers: AI tools and check frequency, seats, content allowances and publishing routes. Ghostart's plan details are on the pricing page.
Can I migrate my data from Magic Post to Ghostart?
There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.
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