Lex

Ghostart vs Lex

Lex helps you write and publish. Ghostart starts from your business: which buyer questions to answer, what AI answers say today, drafts in your voice with the Beige-ometer highlighting generic phrasing, and scheduled checks across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews and AI Mode on your plan after you publish.

Compare Lex's AI-first long-form document editing and writing assistance with Ghostart, which brings AI answer monitoring, business strategy, writing in your team's voices and publishing together.

Join the waitlist →See Detailed Comparison

Content Formats

LinkedIn, blogs, newsletters, carousels & more

Weekly

Ideas and drafts

Aimed at the questions your buyers ask AI

0-10

Beige-ometer™ score

Highlights generic phrasing and where your own detail would help

What you get with Ghostart

A strategy, not guesswork

The buyer questions worth answering, and the website, listing and content work to do, built from your real business

Measured visibility

What ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for your questions, checked on your plan's schedule, with the sources behind each observation

Your voice

Drafts arrive in your voice, with the Beige-ometer™ highlighting generic phrasing before you publish

Writing tools help you publish. Ghostart starts from what your buyers ask AI.

Many of these tools do a good job of ideas, personal style, scheduling and analytics for LinkedIn. Ghostart starts one step earlier: which buyer questions your business should answer, what AI answers say today, and what to publish on your website, your listings and your people's channels to change that.

The Beige-ometer highlights generic phrasing in every draft and points to where your own examples and point of view would improve it.

Feature Comparison: Ghostart vs Lex

How Ghostart's monitoring, strategy, writing and publishing compare with Lex's AI-first long-form document editing and writing assistance. Shared capabilities are marked as shared; differences say what they are.

Feature Comparison

Feature	Ghostart	Lex
Content Focus Both cover articles and newsletters; Ghostart aims them at the questions your buyers ask AI	Posts, articles and newsletters aimed at AI citation as well as readers	Long-form documents, essays, fiction, newsletters
Writing Approach Ghostart starts from a strategy; Lex assists inline while you draft	Strategy-first: drafts arrive aimed at your GEO topics	Inline AI suggestions as you write
Voice Training Ghostart builds a voice profile the AI writes with; we could not confirm an equivalent on Lex's public pages	Guided voice discovery → voice profile applied to every draft	Not shown on public pages Checked against Lex's public pages
Authenticity Measurement The Beige-ometer highlights generic phrasing before you publish	Beige-ometer™ (0-10 scale) with specific fixes	No generic-phrasing diagnostic shown Checked against Lex's public pages
LinkedIn Intelligence Ghostart understands LinkedIn formatting, hooks, and engagement patterns	Platform-specific best practices for LinkedIn built in	LinkedIn-specific features not shown on public pages Checked against Lex's public pages
General-purpose writing Ghostart covers the business publishing formats; Lex is the better tool for essays and fiction outside a business context	Posts, articles, newsletters, blogs, answer pages, category pages and guest articles in one workflow	Excellent long-form document editor
Content Deduplication Ghostart rotates angles so drafts do not repeat themselves. We could not confirm an equivalent on Lex's public pages	Tracks the angles already used so weekly drafts stay varied	Not shown on public pages Checked against Lex's public pages
Comment Helper Ghostart suggests comments on other people's posts. We could not confirm an equivalent on Lex's public pages	Comment suggestions in the Canvas, checked for generic phrasing	Not shown on public pages Checked against Lex's public pages
Multi-Audience Targeting Ghostart keeps several audiences in view when it plans work. We could not confirm an equivalent on Lex's public pages	Primary, secondary and tertiary audiences in your strategy	Not shown on public pages Checked against Lex's public pages
Ideas Engine Both help with ideas; Ghostart's come from your buyer questions and visibility gaps	Weekly ideas generated from your GEO strategy and citation gaps	Brainstorming and title ideas in the editor
AI visibility monitoring Lex does not track whether ChatGPT, Claude or Perplexity cite your writing	Scheduled checks of your buyer questions across the AI answer surfaces in your plan	Not shown on public pages Checked against Lex's public pages
Pricing Similar pricing — Ghostart runs the AI visibility loop; Lex is a polished document editor	$99/month (Starter); engines, check frequency and seats vary by plan	$49/month (Consumer), $12/month (Consumer+)

Advantage

Similar

Behind

Competitor cells reflect Lex's public pages and documentation when we last checked them. “Not shown on public pages” means we could not confirm a capability, not that it is absent. Plans and features change; confirm anything that matters on their current site.

What will you get done with Ghostart?

Start with your business and the questions you want to answer. Review the work Ghostart suggests, add what only your team knows, and publish. Then return to see the latest observations and choose the next step.

Step 1
Start with your business
Add your website. Ghostart reads it, confirms what you do and who for, and proposes the buyer questions worth answering.
Step 2
See where you stand
Scheduled checks record what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say for those questions, on your plan's AI tools and cadence. You can inspect the sources behind each observation.
Step 3
Do the work that matters
Website and listing fixes, answer pages, articles and posts, drafted with your business context and the voice of the person publishing. Add the details only your team knows. The Beige-ometer highlights generic phrasing before you publish.
Step 4
Publish and come back
Publish personal LinkedIn posts and WordPress or Ghost posts through a connection, or copy the finished draft to another channel. Mark it published and return to see what changed in later checks.

An outline of the workflow, not a live result. AI tools, check frequency, seats and content allowances depend on your plan.

Ghostart starts at $99/month. Lex's entry plan is $49/month. Compare what each price covers: engines and check frequency, seats, content allowances and publishing routes.

Why choose Ghostart

Ghostart is built for small businesses and their teams who want the whole job in one place: understand the opportunity, do useful work with the people who know the business, publish it, and see what AI answers say afterwards.

Ghostart Advantages

A strategy built from your real business: the buyer questions worth answering, website and listing work, and content to create
Weekly ideas and drafts aimed at the questions your buyers ask AI, in the voice of the person publishing
Scheduled checks of what ChatGPT, Claude, Gemini, Perplexity and Google's AI answers say, with the sources behind each observation
The Beige‑ometer™ highlights generic phrasing and where your own detail would help, before you publish
A GEO system — strategy, weekly drafts, citation measurement — vs an AI document editor
Weekly ideas aimed at the questions your buyers ask AI
Beige-ometer™ scoring — know it's worth citing before you publish
Voice profile applied to every draft vs no voice training

What to check with Lex

Voice profiles and a generic-phrasing check are not shown on its public pages
Brainstorming lives inside a document; there is no business AI-visibility strategy behind it
No view of whether AI assistants cite your writing
No LinkedIn-specific intelligence

We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.

Ghostart was created by the experts behind Togethr.

Logos reference clients of Togethr, our employee advocacy training and platform business.

Your SEO tool has an AI-visibility tab? What it covers, and what Ghostart adds

Ready to try Ghostart?

AI visibility, business strategy, writing and publishing together. Find the opportunities, put your team's expertise to work and see what AI answers say afterwards.

Start Immediately

Join the waitlist today — no credit card required, and you'll be first in when we launch on 29 September 2026.

A Weekly Rhythm

Ideas and drafts arrive every week, aimed at the questions your buyers ask AI, so the work keeps moving.

Expert Support

Get help from a team that understands GEO — being found and cited by AI platforms.

Launching 29 September 2026 — join the waitlist

Plans from $99/month at launch. Strategy, weekly drafts in your voice, AI visibility checks and the Beige-ometer™ on every plan; engines, check frequency and seats vary by plan.

Join the waitlist See How It Works

Launching 29 September 2026

No credit card required

Plans from $99/month

No one can promise you a citation — walk away from anyone who does.

AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.

Weekly

Ideas and drafts, tied to your strategy

29 Sept

Join the waitlist — free AI visibility checks on your site until launch

Content formats supported

The Difference You'll Experience

With Ghostart, you publish specific, answer-based content in your own voice, then see what AI answers say afterwards.

A strategy, a weekly rhythm, and observations you can inspect

Frequently Asked Questions

Is Ghostart better than Lex?

It depends on the job. Lex focuses on AI-first long-form document editing and writing assistance. Ghostart brings AI answer monitoring, business strategy, writing in your team's voices and publishing together for small businesses and their teams. Where Lex does something similar, this page says so; where the products differ, it says how.

How does Ghostart compare to Lex on price?

Ghostart starts at $99/month (Starter). Lex's entry plan is $49/month. Compare what each price covers: AI tools and check frequency, seats, content allowances and publishing routes. Ghostart's plan details are on the pricing page.

Can I migrate my data from Lex to Ghostart?

There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.