ChatGPT has the wrong details about your business.

Here's where it got them.

You can't edit what ChatGPT says about your business. There's no profile to claim and no form to submit a correction. What you can change is what it reads.

That's more useful than it sounds, because the wrong answer almost always has a source, and the source is usually something you can fix.

Where ChatGPT's answers come from

Its answers come from two places.

The first is the model itself. It's a snapshot of the web with a cut-off date, so anything it absorbed before that date is baked in: an old address, a retired product, a co-founder who left. You can't update that directly. It changes only when OpenAI releases a new model.

The second is live search. ChatGPT uses its own crawler, OAI-SearchBot, plus third-party search providers that OpenAI doesn't name. This is the part you can influence. OpenAI's own help page admits the results "can be incomplete, outdated, or incorrect," which is a polite way of saying the stale version of your business can win.

Make the current version the easiest one to find

Start with your own site. If your robots.txt blocks OAI-SearchBot, ChatGPT won't use your pages in its answers. Check that first, because it's a one-line problem with a large effect.

Then look at how your site says what you do. Put the facts you want repeated in plain text where a crawler can read them, not buried in a PDF or an image:

• What you do and who it's for
• Where you work
• Prices, if you publish them
• Who runs the business

Plain text on a page you control is the cleanest source you can offer. If the correct description only exists as a brochure download, the model has little to quote.

Fix the stale copies elsewhere

ChatGPT reads more than your website, so the outdated answer usually traces back to a copy of your business that you've forgotten about. Check the places that tend to hold old versions:

• Your Google Business Profile
• Companies House or your local equivalent
• LinkedIn
• Old directory listings
• Press pieces still carrying a previous positioning

Work through them one by one and update or remove whatever no longer matches.

It happened to us

Ghostart spent a year as a LinkedIn writing tool before we rebuilt it as an AI visibility platform. BetaList still carried an old listing describing "AI-powered LinkedIn posts trained on real thoughts", with a beta offer for a tier that no longer exists.

We left that copy of ourselves on a site we'd forgotten, and the model read it. Nobody at OpenAI did that to us.

The fix was the boring one: update or remove the listing, put the current description on ghostart.io in plain text, and ask again in a month.

Ask again in a month

Run the same question in ChatGPT today and note the answer. Make your fixes. Then ask again in a month and see what changed.

It's the only feedback loop you get, so use it. Start with a simple check this week: open your robots.txt, confirm OAI-SearchBot isn't blocked, and list every place your business is described online. The stale copy is probably on that list.