What to make sure your business is seen by AI tools like ChatGPT and Google AI Search? AI answer engines cite pages with real evidence in them...

ChatGPT ads. A property rental owner I was giving an AI workshop to the other week said her search rankings had stopped pulling the bookings they used to...

If you're trying to work out whether your business shows up when someone asks ChatGPT "who's good at this?", you're stuck with a problem: almost nobody selling AI visibility tools has evidence for what they're claiming.

What is AI visibility, and why does it matter for your business? Ask ChatGPT or Google's AI who's good at X in your location.. who gets cited? Your business?

AI visibility isn't about ranking like SEO. It's about getting recommended. Your Google ranking is decent, maybe even good. It's not enough.

AI visibility, or GEO, is maybe two years old as a discipline. It's an industry running on confidence and hot air. It's grown a full set of tactics and...

SEO and AI visibility genuinely depend on the same starting material: good content... but that ends up causing confusion, as well. Because the reality is,...

I checked the main AI-visibility and GEO tools so you don't have to.

Your search rankings hold but your web traffic is still dropping? The reason probably isn't a competitor...

AI Visibility (or GEO) isn't just an extension of SEO. Your rankings can hold steady while your traffic drops and the reason probably isn't a competitor...

AI visibility is whether ChatGPT, Claude or Google's AI mention your business when someone asks a question you'd want your business to answer. Here's what...

Here's the problem with 'guaranteed ChatGPT rankings': it's a lie, there is no ranking to guarantee. ChatGPT, Google's AI Overviews, Perplexity and Claude...

What to do to make sure your business is seen by AI tools like ChatGPT and Google AI Search? AI answer engines cite pages with real evidence in them... and penalise...

SEO tools like Semrush and Ahrefs are adding AI-visibility tabs, Ghostart does that and more.

A property rental owner I was giving an AI workshop to said her search rankings had stopped pulling the bookings they used to. Then she said: 'people ask...

Most businesses aren't showing up in AI answers in tools like ChatGPT and Claude at all, even if they place well for search. So Ghostart has changed. We still...

You haven't found AI's ceiling, you've found yours. With any software before ChatGPT and Claude, people understood they weren't experts.

The people doing the most damage to their professional reputation on Linkedin aren't the ones who never post. They're the ones who've confused showing up with...

Stanley is one of the pricier tools aimed at people who write on LinkedIn, so the price is the first thing anyone asks about. But do you need it or GEO?

LinkedIn post generators like Magic Post solve writing speed, but they don't solve the confidence problem. Before you hit publish, learn why you need a diagnostic layer instead of templates.