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Expert insights on authentic LinkedIn content creation, personal branding exercises, and the art of building genuine professional presence online.

Anyone else noticed that ChatGPT, Claude, Gemini, Copilot etc literally can't really understand the concept of time?I don’t know if it’s my custom instructions...

Right now, someone's looking at your Linkedin profile.The recruiter deciding if you're worth the call. The potential client checking if you actually get their...

We just shipped Ghostart's new Chat feature, and I don’t mind telling you, it was a nightmare to build.Our main aim with Ghostart is that you can use AI to...

Vibe coding makes it sound effortless and my stress levels and sleepless nights tell a different story.I've been 'vibe coding' for about a year now, building...

On Monday, OpenAI launched direct commerce through ChatGPT.When humans shop, we're influenced by design, persuasion, emotional triggers.We browse.

One month into the Ghostart beta ahead of launch next month and our beta users have collectively created 1469 Linkedin posts in the first 30 days - which has...

AI has flooded LinkedIn with sameness, efficiency is arguably up but originality, trust and human voice are drowning in beige.

Who are you talking to?Your LinkedIn connections probably fall into three distinct categories: 1. Internal (colleagues)Your internal audience isn't just about...

We've opened out the Ghostart Beta beyond the original 100 and we've had a lot of new users in the past week, with more in the coming weeks.

Here’s your quick weekly update as a Ghostart Beta user.We hope you’re finding the platform useful, loving seeing that so many of you have completed your...

A short weekly update for the Ghostart Beta. We’ve set the launch date for Ghostart to Friday November 14, with the waitlist getting access on Friday 7...

We've officially launched Ghostart in Beta! Here's our first weekly newsletter for Beta users.Thank you for all the positive feedback so far, it means a lot to...

Giving things away requires just as much strategy and effort as selling them.Last weekend, I put my last novel 'Life, Slightly' on free promo for a few days...

The question I get asked most often isn't about LinkedIn tactics or content calendars.It's this: "How do I know what people actually want to hear from...

Most people think influence happens overnight.One viral post, one big break, one moment of recognition – and suddenly you're an industry leader.

Common belief: "Personal growth requires big, dramatic life changes."I see this everywhere - people waiting for the perfect moment to quit their job, move...

The biggest problem with AI LinkedIn content isn't that it's bad. It's that it's beige. Generic. Templated. Sounds like everyone else.

I haven't been this nervously excited, stressed, optimistic and worried all at once for a long time. Probably not since the days each of my kids were born.