Ghostart Blog
Straight answers on AI visibility — how businesses get found and cited by ChatGPT, Claude, Perplexity and Google AI, and why human-voiced content is what earns it. From the authors of The Beige Code and the team behind the Ghostart AI Visibility Index.
'AI visibility' gets sold like a mystery. It isn't.
AI visibility isn't a mystery. Learn why discovery questions matter more than brand-name checks, and how to improve your presence in AI answers.
Is your business invisible to ChatGPT? Try this
Run a free 3-question AI visibility test on ChatGPT, Claude or Google AI Overview to see if your business is missing from AI-generated answers and how to fix it.
AI visibility: does ChatGPT and its ilk trust you enough to recommend your business?
AI visibility is whether an AI system trusts you enough to recommend you by name when someone asks a question you could genuinely answer well.
AI visibility isn't a ranking problem. It's a worthiness problem.
Is your content worthy enough to get cited by an AI engine like ChatGPT and Google's AI Search results?
What is AI visibility?
AI visibility. Ask ten people what it actually means and you'll get ten different answers, most of them borrowed straight from an SEO playbook...
Employee advocacy is dead. Long live employee advocacy.
AI visibility just brought employee advocacy back to life. For 15 years, I sat in meetings trying to convince Marketing Directors that employee advocacy was important. Now it's undeniable, thanks to AI visibility.
What to make sure your business is seen by AI tools like ChatGPT and Google AI Search?
What to make sure your business is seen by AI tools like ChatGPT and Google AI Search? AI answer engines cite pages with real evidence in them...
ChatGPT ads: can any business pay for them?
ChatGPT ads. A property rental owner I was giving an AI workshop to the other week said her search rankings had stopped pulling the bookings they used to...
AI Visibility research, inside Ghostart Labs: why we publish research that could prove us wrong
If you're trying to work out whether your business shows up when someone asks ChatGPT "who's good at this?", you're stuck with a problem: almost nobody selling AI visibility tools has evidence for what they're claiming.
What is AI visibility, and why does it matter for your business?
What is AI visibility, and why does it matter for your business? Ask ChatGPT or Google's AI who's good at X in your location.. who gets cited? Your business?
AI visibility isn't about ranking like it is with SEO
AI visibility isn't about ranking like SEO. It's about getting recommended. Your Google ranking is decent, maybe even good. It's not enough.
AI visibility, or GEO, is maybe two years old as a discipline.
AI visibility, or GEO, is maybe two years old as a discipline. It's an industry running on confidence and hot air. It's grown a full set of tactics and...
SEO and AI visibility depend on the same starting material
SEO and AI visibility genuinely depend on the same starting material: good content... but that ends up causing confusion, as well. Because the reality is,...
I checked the main AI-visibility and GEO tools so you don't have to
I checked the main AI-visibility and GEO tools so you don't have to.
Your search rankings hold but your web traffic still drops?
Your search rankings hold but your web traffic is still dropping? The reason probably isn't a competitor...
AI Visibility (or GEO) isn't just an extension of SEO.
AI Visibility (or GEO) isn't just an extension of SEO. Your rankings can hold steady while your traffic drops and the reason probably isn't a competitor...
AI visibility is whether ChatGPT, Claude or Google's AI mention your business?
AI visibility is whether ChatGPT, Claude or Google's AI mention your business when someone asks a question you'd want your business to answer. Here's what...
Here's the problem with 'guaranteed ChatGPT rankings': it's a lie, there is no r
Here's the problem with 'guaranteed ChatGPT rankings': it's a lie, there is no ranking to guarantee. ChatGPT, Google's AI Overviews, Perplexity and Claude...
How to make sure your business is seen by AI tools like ChatGPT and Google AI?
What to do to make sure your business is seen by AI tools like ChatGPT and Google AI Search? AI answer engines cite pages with real evidence in them... and penalise...
SEO tools vs GEO platforms: which one gets you cited by AI?
SEO tools like Semrush and Ahrefs are adding AI-visibility tabs, Ghostart does that and more.
Is AI recommending your business?
When someone asks ChatGPT, Claude or Google's AI who to use, most businesses never come up — including ones that rank well on Google. Ghostart finds the questions you're missing from, then helps you and your team publish the content that gets you into those answers, in your own voice.