Employee advocacy

Ghostart vs Sharebee

Compare an ambassador programme model with a voice-first approach designed for authentic LinkedIn presence.

Ghostart is a sister company to Togethr — the team behind employee advocacy programmes for John Lewis & Partners, Post Office, and Waitrose.

Built on Real Employee Advocacy Experience

Ghostart is a sister company to Togethr. Together we've helped launch employee advocacy programmes for some of the UK's best-known brands:

  • John Lewis & Partners — Engaging partners as brand ambassadors
  • Post Office — National network activation
  • Waitrose — Retail employee advocacy at scale
  • BT, Iceland Foods, River Island, ICAEW, The Big Issue
Ghostart is a sister company to Togethr.
John Lewis & Partners
Waitrose
Post Office
ICAEW
Iceland
River Island
The Big Issue
BT
Ecosphere
Crowdfunder

Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.

We saw what worked. We saw what didn't. We saw employees struggle to sound authentic while sharing corporate content.

So we retired our legacy platform and built Ghostart from scratch.

Feature Comparison: Sharebee vs Ghostart

We compare on approach and capabilities — not pricing.

Feature Comparison

This is a feature comparison — not a pricing comparison.

FeatureSharebeeGhostart
Primary FocusAmbassador programme managementIndividual voice development
AI FunctionContent variationsOriginal content from insights
Minimum Users20 users requiredFlexible team sizes
Voice DiscoveryNot available11-exercise system
Authenticity ScoringNot availableBeige-ometer

About Sharebee

Sharebee is an employee advocacy platform oriented around ambassador programme management.

It typically starts with a shared library of company-approved content and provides assisted captions to encourage sharing.

How Ghostart Differs

  • Ghostart doesn't optimise sharing of the same company content — it helps employees create original posts based on their own expertise.
  • Ghostart captures voice via 11 structured exercises and measures authenticity via the Beige-ometer.
  • Ghostart is designed for LinkedIn-first professional presence, not just programme participation.

Frequently Asked Questions

What is Sharebee?

Sharebee is an employee advocacy platform that supports ambassador programmes using a content library, AI-assisted captions, and gamification.

Is Ghostart an alternative to Sharebee?

Yes. Sharebee focuses on distributing company content through ambassador programmes. Ghostart focuses on voice discovery and original LinkedIn content creation so employees sound like themselves.

How does Ghostart approach employee advocacy differently?

Ghostart starts with 11 voice discovery exercises that capture each person's expertise and perspective. AI then generates original content from those insights and the Beige-ometer helps maintain authenticity.

Does Ghostart require a minimum number of users?

Teams pricing is provided on request and is designed to fit different rollout sizes. Book a demo to discuss your team setup and goals.

Ready to Move Beyond Legacy Employee Advocacy?

See how Ghostart's voice-first approach can transform your team's LinkedIn presence.

Ghostart is a sister company to Togethr — the team behind employee advocacy programmes for John Lewis, Post Office, and Waitrose.