LinkedIn marketing
professional development
social media strategy
career growth
LinkedIn presence
authentic networking
business branding
Small steps to LinkedIn success: start imperfect, keep going
My 79-year-old mum is visiting me pre-Christmas (I live in the French Alps). Two years ago, she had a stroke and has some permanent short-term memory issues.
Nigel Jay Cooper
Founder of Ghostart Platform. Helping professionals develop authentic LinkedIn presence for career growth and brand awareness.
18 December 2025
Linkedin ProfileMy 79-year-old mum is visiting me pre-Christmas (I live in the French Alps). Two years ago, she had a stroke and has some permanent short-term memory issues.
She's terrified of flying. But she got on a plane (with assistance) and this morning she walked 3K along the river with me and the monster we call Bodie dog.
Small steps. One foot in front of the other.
Building your Linkedin presence isn't any different...
(I mean, it is obviously really very different, but we're shoe-horning in a business message here, so stay with me).
You don't need to be a guru or post 5 times a week to gain visibility or respect on here.
Comment on one post today. Write a short post tomorrow.
Reply to someone next week.
The people who win aren't the ones who start perfect, they're the ones who start small and keep going.
The ones like my mum who feel the fear and do it anyway.
What's one small step you could take today?
++ I'm Nigel, creator of Ghostart. I help professionals develop an authentic presence on Linkedin for career growth, professional development and to raise awareness of their company or brand.
She's terrified of flying. But she got on a plane (with assistance) and this morning she walked 3K along the river with me and the monster we call Bodie dog.
Small steps. One foot in front of the other.
Building your Linkedin presence isn't any different...
(I mean, it is obviously really very different, but we're shoe-horning in a business message here, so stay with me).
You don't need to be a guru or post 5 times a week to gain visibility or respect on here.
Comment on one post today. Write a short post tomorrow.
Reply to someone next week.
The people who win aren't the ones who start perfect, they're the ones who start small and keep going.
The ones like my mum who feel the fear and do it anyway.
What's one small step you could take today?
++ I'm Nigel, creator of Ghostart. I help professionals develop an authentic presence on Linkedin for career growth, professional development and to raise awareness of their company or brand.
Keywords: LinkedIn marketing, professional development, social media strategy, career growth, LinkedIn presence, authentic networking, business branding — Building your LinkedIn presence doesn't require perfection. Learn why small, consistent actions beat guru-level posts. Start with one comment today.
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