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For Companies
Employee advocacy that employees actually want to do
Stop asking your people to share corporate templates. Give them the tools to build authentic professional brands - with your company's Brand Bible as their guide. Unlike generic LinkedIn team tools, Ghostart is designed for employee advocacy that preserves real voices.
Context
Brand Bible guidance
Voice
Discovery exercises
0-10
Beige-ometer scoring
Optional
Approval workflows
Built for professional teams
Designed for mid-sized teams that need authentic employee advocacy without enterprise complexity.
The problem with traditional employee advocacy
Traditional platforms distribute company messaging at scale. The result is low participation, generic content, and programs that stall.
The typical EA approach
Marketing creates approved posts
Employees access a content library
Employees share posts (maybe personalize)
Platform tracks reach and compliance
Why this fails
Content written for everyone sounds like no one
Employees resist posting corporate-sounding content
Participation stays low despite incentives
Posts read like press releases, not people
Ghostart was created by the experts behind Togethr.
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
What companies use Ghostart Teams for
Executive thought leadership, sales enablement, recruiting, and expert visibility - all without template fatigue.
Executive Thought Leadership
Executives build credible personal brands that sound like them, not marketing.
Personal brand voice
Strategic priorities
Authentic perspective
Leadership consistency
Sales and Business Development
Sales teams create content that builds trust with prospects.
Trust-building content
Prospect education
Relationship nurturing
Expertise storytelling
Recruitment Marketing
Candidates research your company through employees' LinkedIn profiles.
Authentic culture signals
Employee stories
Role visibility
Talent trust
Subject Matter Expertise
Technical experts and consultants share knowledge in their own voice.
Expertise credibility
Technical insights
Product perspective
Thought leadership
Cross-Functional Advocacy
Teams across the organization support shared priorities with distinct voices.
Diverse perspectives
Aligned messaging
Team participation
Company POV
Who Ghostart Teams works best for
Teams that care about authentic voice, participation, and strategic alignment.
Professional services & consulting
Employee credibility drives business, so authentic voices matter more than polished messaging.
B2B SaaS and technology
Thought leadership and authentic expertise influence buying decisions.
Mid-sized companies (50-500 employees)
Big enough for advocacy impact without needing heavy enterprise governance.
Companies where EA programs failed
If templates fell flat, Ghostart offers a different approach employees actually use.
LinkedIn-first strategies
Teams that value quality LinkedIn presence over multi-platform distribution.
The Ghostart approach: context, not content
We don't ask employees to distribute your messaging. We help them build authentic professional brands.
Brand Bible provides context
Company POV, approved topics, tone guidelines, and strategic priorities.
Employees use this context
Write in their own voice, draw on expertise, and stay aligned without templates.
Beige-ometer ensures quality
Authenticity scoring flags generic content before it gets posted.
Brand governance without templates
Optional approval workflows preserve voice while keeping guardrails.
Tools that support authentic voice
Everything you need to guide, measure, and support employee advocacy without templates.
Brand Bible
Your company's point of view, tone, and priorities in one place.
Voice Discovery Exercises
Guided exercises to capture each team member's perspective.
Beige-ometer Authenticity Scoring
Real-time scoring (0-10) flags corporate-sounding content.
Content Calendar & Planning
Plan LinkedIn presence without sacrificing individual voice.
Ideas Bank
Topic suggestions informed by Brand Bible and voice profiles.
Approval Workflows
Review and approval flows that preserve authenticity.
What clients say about our training
These quotes reference Togethr’s LinkedIn training '30 Day Social Club' that informed Ghostart’s approach.
“I've learned so much about how to develop my own online brand and I'm putting my team through the training programme.”
“The passion and knowledge of our Partners is very powerful and inspiring. It provides a deeper, more meaningful relationship with our customers.”
“The training was incredible. It was more than just a social media course. It was like life coaching. I feel more confident at work and can communicate better in meetings.”
“It has been a blast working with Togethr over the years – the experience and confidence you’ve given us has been terrific.”
“There are some training courses all companies should encourage their employees to do. This is one of them.”
“Togethr helped us scale employee advocacy and the results have been impressive.”
Getting started
A simple, guided rollout that keeps voice integrity front and center.
1. Define your Brand Bible
Work with our team to capture POV, topics, tone, and strategic priorities.
2. Onboard your team
Team members complete voice discovery exercises to capture their perspectives.
3. Set up workflows
Configure approvals, calendars, and collaboration to match your needs.
4. Launch and measure
Track participation and engagement, then refine based on what works.
Ready to transform your employee advocacy?
Schedule a demo to see how Ghostart Teams works, or contact our team to discuss your requirements. Whether you're building internal programs or partnering with specialized LinkedIn agencies, we provide custom pricing.
Questions? Contact our team at team@ghostart.io for support