Ghostart vs EveryoneSocial
Compare a content curation model with a voice-first approach designed for authentic LinkedIn presence.
Built on Real Employee Advocacy Experience
Ghostart is a sister company to Togethr. Together we've helped launch employee advocacy programmes for some of the UK's best-known brands:
- John Lewis & Partners — Engaging partners as brand ambassadors
- Post Office — National network activation
- Waitrose — Retail employee advocacy at scale
- BT, Iceland Foods, River Island, ICAEW, The Big Issue
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
We saw what worked. We saw what didn't. We saw employees struggle to sound authentic while sharing corporate content.
So we retired our legacy platform and built Ghostart from scratch.
Feature Comparison: EveryoneSocial vs Ghostart
We compare on approach and capabilities — not pricing.
Feature Comparison
This is a feature comparison — not a pricing comparison.
| Feature | EveryoneSocial | Ghostart |
|---|---|---|
| Primary Focus | Employee amplification | Voice development |
| Content Creation | Choose from curated content | AI generates original content |
| Voice Discovery | Not available | 11-exercise system |
| Authenticity Scoring | Not available | Beige-ometer |
| Platform Focus | Multi-platform (LinkedIn, Twitter, Facebook) | LinkedIn specialist |
About EveryoneSocial
EveryoneSocial is a US-based employee advocacy platform serving large enterprises.
It focuses on content curation and helping employees share company-approved content across multiple social networks.
How Ghostart Differs
- EveryoneSocial starts with curated content for employees to choose from.
- Ghostart starts with voice discovery — capturing each employee’s expertise and perspective through 11 exercises.
- Ghostart generates original LinkedIn-first content and measures authenticity with the Beige-ometer.
Frequently Asked Questions
What is EveryoneSocial?
EveryoneSocial is a US-based employee advocacy platform serving large enterprises. It focuses on content curation and helping employees share company-approved content across multiple social networks.
Is Ghostart an alternative to EveryoneSocial?
Yes. EveryoneSocial is designed for large enterprises coordinating content sharing across multiple platforms. Ghostart is designed for organisations who want employees to create authentic LinkedIn content that represents their genuine professional voice.
What's the main difference in approach?
EveryoneSocial curates content for employees to choose from and share. Ghostart captures each employee's unique voice through 11 exercises, then generates completely original content based on their individual insights. The content sounds like them because it's built from their perspective.
Who is Ghostart better suited for?
Teams who want their LinkedIn presence to reflect genuine professional expertise, and organisations that see employee content as professional development rather than just marketing distribution.
Ready to Move Beyond Legacy Employee Advocacy?
See how Ghostart's voice-first approach can transform your team's LinkedIn presence.