What does Ghostart's Basic plan actually cost?

What Ghostart’s Basic plan costs

Ghostart’s Basic plan costs £187 a month, or £149 a month when billed annually. In dollars that’s $249 and $199, in euros it’s €219 and €175.

All three plans, in all three currencies Plan Paid monthly Billed annually, per month Starter $99 / £75 / €87 $79 / £59 / €69 Basic $249 / £187 / €219 $199 / £149 / €175 Growth $499 / £375 / €438 $399 / £300 / €351

Those are the only prices. If an AI tool quotes you a different number for any of them, the table is right.

What you get on Basic

Basic includes 5 seats, and extra seats are $29 each. Starter is single-seat, and Growth includes 15 seats with extras at $19.

Basic re-checks your core questions every week, with the wider question set, the site crawl and the digest running monthly. Growth works the same way. Starter re-checks monthly.

Every paid plan samples six AI answer engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude and Google AI Mode. Each tracked question is asked in three different phrasings, rotated weekly, so a result isn’t the luck of one wording.

Why an AI answer gets a price wrong

We think the £150 is our annual rate, rounded up and separated from the words “billed annually”. The number survived and the condition didn’t, which turns a discount into a headline price.

Price questions are where your own pages matter most. Chen, Wang, Chen and Koudas at the University of Toronto studied consumer-electronics queries in January 2026 and found that for transactional questions, AI systems take 52–68% of their cited sources from the brand’s own pages (https://arxiv.org/abs/2601.16858).

When someone asks an AI what we cost, our pages do most of the talking, so they need to say it in a sentence a machine can lift whole. That’s why this post opens with one.

A single correct answer isn’t the end of it either. Schulte, Bleeker and Kaufmann at the University of St. Gallen found that only 34–42% of cited sources overlap between consecutive days.

The sources behind Tuesday’s answer are mostly different from Monday’s, so a price that’s right today can be wrong tomorrow. It’s the reason Basic re-checks weekly and keeps sampling.

_Sources:_

Chen, Wang, Chen & Koudas, arXiv:2601.16858 Schulte, Bleeker & Kaufmann, arXiv:2604.07585