While you're staying quiet on Linkedin, your competitors aren't just posting, they're building relationships and staying front-of-mind with the people who could hire you, fund you, buy you or refer you.

Invisibility isn't neutral. It's a choice that costs you every single week. You don't need data to prove this, you already know it's true because you've watched it happen.

The person who gets the job or promotion, the person who wins the pitch or the work... they aren't always (or even often) the best, they're just the ones people remember for some reason.

Start posting on Linkedin, even if you just do one post a week with a lesson you learned it'll make a difference. Show up. Be visible. Change things.

After years on other networks, I was scared of Linkedin. It always seemed 'too professional' for me, like a space I didn't really know how to 'be myself' in.

So I started with just one post a week, worried about judgment, convinced no one would care. And sometimes they didn't, often they still don't. But that's okay, because sometimes they did. Sometimes they do.

That tiny act of showing up on here changed everything for me and it can for you too.

What ran through your mind the last time you wrote a post to share... then deleted it? Was it 'this sounds stupid' or 'nobody cares what I think' or something else entirely?

What's the real thought that stops you right before you hit 'post'?

The thing you don't say out loud?

++ I'm Nigel, creator of Ghostart. I help professionals develop an authentic presence on Linkedin for career growth, professional development and to raise awareness of their company or brand.