The irony isn't lost on me that, as a writer, I'm using AI to help people use AI to write Linkedin posts and sound less like they used AI to do it.

Except, that's not really what I'm doing. In reality, I'm trying to teach people how to write better posts.

We've spent months training Ghostart to analyse content and break it down for story, resonance, emotion, rhythm and voice.

It's not an AI-wrapper, it's trained in our expertise and methodology.

Most tools optimise for the algorithm, not for you. Our competitors are glorified AI wrappers or they take 'inspiration' from Linkedin big-hitter's posts, selling the idea that if you copy their templates, you too can have their success.

You can't. Not without their engagement pods, anyway.

If you want to use AI to help you write posts without your actual voice getting buried under 'delighted to announce' or 'I'm thrilled to share' or 'the truth is' or 'it's not A, it's B', give Ghostart a try.

Everyone sounds the same right now but that won't last, it can't. We'll all go mad or just stop using Linkedin entirely if it does.

But equally, AI isn't going anywhere, so we have to learn to get the balance right. Ghostart is our attempt to help you do that.

It launches on 21 November, you can join the waitlist now. All waitlist users will get one month free on Premium Unlimited tier.

++ I'm Nigel, creator of Ghostart. I help professionals develop an authentic presence on Linkedin for career growth, professional development and to raise awareness of their company or brand.