On Monday, OpenAI launched direct commerce through ChatGPT.

When humans shop, we're influenced by design, persuasion, emotional triggers.

We browse. We get distracted.

We abandon carts. We impulse buy.

When AI shops for you? Different game entirely. Different rules.

I don't think anyone is ready for how much this is going to change things.

We've spent decades training customers to hunt for products, browse websites, compare prices, add to cart, check out and even pay.

The entire digital commerce infrastructure assumes humans are the ones doing the clicking... and it's going to have to manage its assumptions quickly.

This new era of 'agentic commerce', where AI acts as your personal shopping assistant, makes decisions based on what it knows about your preferences, budget and needs, is upon us.

The psychological shift is massive... so is the technological one as existing ecommerce tech has to play catch up.

Are you ready? Probably not!

++ I'm Nigel, creator of Ghostart. I help professionals develop an authentic presence on Linkedin for career growth, professional development and to raise awareness of their company or brand.

#AgenticCommerce #CustomerBehaviour #AITransformation #Ghostart