Ghostart #3 Beyond the beige

Here’s your quick weekly update as a Ghostart Beta user.

We hope you’re finding the platform useful, loving seeing that so many of you have completed your exercises and are using Ghostart to help you workshop ideas and create draft posts.

A reminder: we’ve set the official launch date for Ghostart to Friday November 14, with those who sign up to the waitlist getting access on Friday 7 November.



We’ll have a range of marketing activity, podcasts and other promotional activity beginning in October in the run up to the launch.

This Ghostart feature does what it says on the tin. You paste in someone’s Linkedin post and, based on all of the insights from the exercises that Ghostart has learned about you, it will suggest possible comments you could make. 

You can choose from a range of styles from supportive to questioning or insightful.

Like all features of Ghostart, we don’t suggest you copy and paste the suggestions verbatim, but they really help with the ‘blank page’ stress if you aren’t sure what you might say… Because Ghostart knows you so well, it can find angles that you might want to explore that you didn’t think of yourself. 

In the coming weeks, we’ll be launching the Teams functionality in Ghostart, allowing companies to invite users and share brand content with them. 

Crucially, the users share it through their own prism, with Ghostart trained on them as professionals when helping them draft posts. 

No more bland brand posts that don’t reflect your own personal brand and authenticity.

Here’s what’s been fixed this week based on your feedback:

Ideas bank categorisation - when adding new categories, the weren’t saving.

Authenticity toolkit - some users (not all) have reported their ‘content pillars’ dropdown on the dashboard didn’t include their content pillars, despite them having done the relevant exercises in the Voice section.

Authenticity toolkit - some users reported their ‘Audience’ dropdown on the dashboard didn’t include their 3 audiences, despite them having done the relevant exercises in the Voice section.

Status: In progress

Thanks again for being part of Ghostart Beta.