Every AI draft I read has the same fingerprint: tidy, okay, missing that spark t

Every AI draft I read has the same fingerprint: tidy, okay, missing that spark that makes it belong to somebody.

That's because an AI draft is the average of everything it has read. It's smooth, but it has no fingerprint. The specifics only you hold are the gaps: a real figure, a named source, what you saw working with actual teams.

As a copywriter, I'm often shown AI content and asked to improve it. Last week, I was shown a draft where '14 of our 20 clients renewed' had, at the hands of AI, become 'most clients stay with us'.

More beige by anyone's standards.

She'd erred on the side of beige as she wasn't sure if it was 14, 15 or 16... her measurement wasn't 100% accurate and being wrong in public felt worse than being forgettable.

This is what a Princeton / IIT Delhi study found when it tested what raises visibility in AI answers:

• Statistics: about +33%
• Quotations: about +41%
• Cited sources: about +28%
• Keyword stuffing: down 8%

The things that make AI take notice of a blog or web page or Linkedin post.

I co-founded Ghostart with Andrew Seel originally as a platform to help people write great content. Nobody gave a shit about that and we spent the best part of a year redeveloping it as an AI Visibility platform that not only finds the gaps where ChatGPT and Google AI Answers don't know you exist, but also writes amazing content to fill those gaps.

'AI rewards businesses that say specific, checkable things in public and most firms already hold that expertise in their people's heads.'
-Andrew Seel, Ghostart.

++I'm Nigel, I created Ghostart, an AI Visibility/GEO platform and The Foundry, helping SMEs implement AI to make their business easier to run.

AI visibility: does ChatGPT and its ilk trust you enough to recommend your business?

ChatGPT is not Claude is not Google AI answers is not Gemini.

What is AI visibility?