
Knowing what good content looks like is one thing. Postin...
Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.

Nigel Jay Cooper
Co-Founder & Chief Storyteller. Literary fiction author and product builder.
Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.
Beige, average AI-generated content might be boring, but it's also safe. It won't get you criticised. So people choose to post it anyway.
AI has made the mechanics of posting 'safe' easier than ever but it doesn't solve the underlying problem. People are scared of saying something specific, something that someone else might have an opinion about.
Because that means people might judge them and nobody likes to be judged.
Chapter 6 of The Beige Code is about the moment of decision when posting professionally online. The book launches 2 June and is available for pre-order now. Link in the comments.
Pre-order the beige code: https://mybook.to/thebeigecode
Connect with me on LinkedIn | Ghostart Platform
Related topics
View all
16 August 2026
Read →What to make sure your business is seen by AI tools like ChatGPT and Google AI Search?
What to make sure your business is seen by AI tools like ChatGPT and Google AI Search? AI answer engines cite pages with real evidence in them...

15 August 2026
Read →What is AI visibility, and why does it matter for your business?
What is AI visibility, and why does it matter for your business? Ask ChatGPT or Google's AI who's good at X in your location.. who gets cited? Your business?

15 August 2026
Read →AI visibility isn't about ranking like it is with SEO
AI visibility isn't about ranking like SEO. It's about getting recommended. Your Google ranking is decent, maybe even good. It's not enough.

14 August 2026
Read →AI visibility, or GEO, is maybe two years old as a discipline.
AI visibility, or GEO, is maybe two years old as a discipline. It's an industry running on confidence and hot air. It's grown a full set of tactics and...