Knowing what good content looks like is one thing. Postin...
personal branding
content marketing
AI-generated content
thought leadership
professional blogging
LinkedIn content
The Beige Code
content strategy

Knowing what good content looks like is one thing. Postin...

Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.

Nigel Jay Cooper

Nigel Jay Cooper

Co-Founder & Chief Storyteller. Literary fiction author and product builder.

15 May 2026
LinkedIn Profile

Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.

Beige, average AI-generated content might be boring, but it's also safe. It won't get you criticised. So people choose to post it anyway.

AI has made the mechanics of posting 'safe' easier than ever but it doesn't solve the underlying problem. People are scared of saying something specific, something that someone else might have an opinion about.

Because that means people might judge them and nobody likes to be judged.

Chapter 6 of The Beige Code is about the moment of decision when posting professionally online. The book launches 2 June and is available for pre-order now. Link in the comments.

Pre-order the beige code: https://mybook.to/thebeigecode

Connect with me on LinkedIn | Ghostart Platform

Is AI recommending your business?

When people ask ChatGPT, Claude or Google's AI who to use, most businesses never come up — even ones that rank well on Google. Ghostart finds the questions you're missing from, then helps you win them with content that sounds like you, not like everyone else.