
Knowing what good content looks like is one thing. Postin...
Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.

Nigel Jay Cooper
Founder of Ghostart Platform. Helping professionals develop authentic LinkedIn presence for career growth and brand awareness.
Knowing what good content looks like is one thing. Posting something with an opinion and accepting that people will judge you for it is another.
Beige, average AI-generated content might be boring, but it's also safe. It won't get you criticised. So people choose to post it anyway.
AI has made the mechanics of posting 'safe' easier than ever but it doesn't solve the underlying problem. People are scared of saying something specific, something that someone else might have an opinion about.
Because that means people might judge them and nobody likes to be judged.
Chapter 6 of The Beige Code is about the moment of decision when posting professionally online. The book launches 2 June and is available for pre-order now. Link in the comments.
Pre-order the beige code: https://mybook.to/thebeigecode
Connect with me on LinkedIn | Ghostart Platform
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