Beyond the Beige Summit 2025 · 13:10 GMT

The most human company wins: creativity, community and trust in the AI age.

Marketing futurist Mark Schaefer opened Beyond the Beige with a call for bold, human-centred creativity in an automated world. He explored why the brands that dare to be authentic, emotional and connected will define the next era of marketing and how AI can amplify, not replace, what makes us human.

Fireside chat | Mark Schaefer, Futurist, Bestselling author Marketing Rebellion & Audacious: How Humans Win in an AI Marketing World

Featuring

Mark Schaefer
Mark Schaefer
Futurist, Bestselling author Marketing Rebellion & Audacious: How Humans Win in an AI Marketing World
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